Marketing Manager/Marketing Lead(Hands-on)

About the Role

We are looking for a hands-on Marketing Manager / Marketing Lead to take full ownership of Restosuite's marketing function in Singapore and Malaysia.

This role is not a pure strategy role. You will be responsible for planning, executing, and optimising marketing activities end-to-end, including content creation, campaign execution, lead generation, partner marketing, and event / exhibition support.

You will work closely with Singapore & Malaysia Head of Sales, Channel Manager, and Product teams to generate qualified leads, strengthen brand presence, and support revenue growth.

Key Responsibilities

Marketing Strategy & Execution

Own and execute the Singapore & Malaysia marketing plan, aligned with business and revenue goals

Translate high-level objectives into practical, executable campaigns

Balance brand building with lead generation and sales support

Content & Digital Marketing (Hands-on)

Create and manage marketing content requirements, including:

Sales decks and one-pagers

Case studies and success stories

EDMs and campaign materials

Website content

Manage social media and digital channels (e.g. LinkedIn, Facebook/Ins, Google, XiaoHongShu and other industry platforms)

Coordinate simple design work (in-house or with freelancers/agencies)

Manage Whatsapp business accounts for both Singapore and Malaysia for new feature broadcasting

Ensure content is relevant to:

F&B operators

Enterprise chains

Channel partners

Lead Generation & Campaign Management

Plan and execute lead generation campaigns, including:

Digital ads (where applicable)

Content-driven campaigns

Webinar or seminar campaigns

Track, qualify, and report on marketing leads

Work closely with Sales to ensure lead quality and follow-up

Optimise campaigns based on performance data

Channel & Partner Marketing Support

Support channel partners with:

Co-marketing materials

Joint campaigns

Event support

Create partner-ready assets to help partners sell Restosuite solutions

Coordinate with Channel and Sales teams on go-to-market initiatives

Events, Exhibitions & Offline Marketing

Plan and execute:

Industry events

Trade shows

Partner or customer events

Manage logistics, materials, and follow-up for events

Support Enterprise Sales with targeted account-based marketing activities

Marketing Operations & Reporting

Manage marketing tools, assets, and vendor coordination

Track marketing KPIs such as:

Leads generated

Campaign performance

Conversion support for Sales

Prepare simple performance reports for management

Manage marketing budget and spending efficiency

Requirements

47 years of experience in B2B marketing, preferably in:

SaaS

POS

F&B tech

Retail / hospitality technology

Strong hands-on execution capability (content, campaigns, coordination)

Experience supporting sales-driven marketing and lead generation

Comfortable working independently with minimal hierarchy

Familiar with digital marketing tools and basic analytics

Strong communication skills in English and Mandarin; Malay is a plus

Organised, proactive, and results-oriented

Why Join Us

End-to-end ownership of marketing for Malaysia

Direct impact on sales pipeline and brand growth

Opportunity to build marketing foundation from the ground up

Regional exposure (MY + SG)

Fast-growing SaaS & F&B technology company