Marketing Manager, Partner and Demand Generation

About igloo

igloo is a global leader in large-scale smart access management solutions for homes and cities. We provide an end-to-end hardware and software solution giving property managers, operators, and tenants seamless, secure, and connected access experiences. With a strong presence in 5,000+ enterprise customers and 80+ distributors worldwide, we're shaping a keyless future.

The Role

We are looking for a proactive, commercially minded Marketing Manager to own our partner marketing, thought leadership content, dark social channel strategy, and end-to-end content production workflow. This is a high ownership role — you will build and run the channels, manage partner relationships across the US, and tie everything directly back to pipeline and closed revenue. You think like a demand gen strategist, execute like a content creator, and measure like a revenue operator.

Responsibilities

Partner Marketing and Content Development (Thought Leadership)

• Build and manage co-marketing programmes with Igloo's integration partners and system integrators across the US
• Develop joint content, campaigns, and initiatives that grow mutual visibility and drive qualified pipeline
• Engage partners for podcast appearances, co-authored content, and community collaborations
• Maintain a partner marketing calendar and ensure consistent output across all partner channels
• Develop content pillars and subtopic themes aligned to our demand gen strategy targeting multifamily operators and unmanned rental managers
• Produce opinionated, specific thought leadership content that reflects strong industry point of view — not generic education

Content Production & End-to-End Workflow

• Plan, script and collaborate with creative team to produce long form podcast episodes and YouTube videos — managing the full workflow from partner outreach through to publishing
• Collaborate with the creative and product team to produce clear product documentation, integration guides, and buyer-friendly feature explainers
• Own the full TOFU to BOFU content funnel — awareness content for out-of-market buyers through to ROI calculators, comparison guides, and implementation content for in-market buyers

Dark Social & Community Channels

• Build and manage Igloo's presence across our social media channels, LinkedIn groups, and youtube communities
• Launch and grow Igloo's podcast and YouTube channel from the ground up
• Identify where multifamily buyers spend time online and establish Igloo as a trusted, recognised voice in those spaces

SEO, Keyword Research & AEO

• Conduct ongoing keyword research to identify high value topics and search terms for multifamily access control and PropTech
• Monitor keyword rankings, organic traffic, and search visibility monthly and adjust content strategy accordingly

Measurement & Revenue Tie-In

• Track all content and channel performance against the Igloo Market Presence & Revenue Impact Tracker
• Report monthly on branded search growth, content engagement, inbound SQL contribution, and self-reported attribution
• Work closely with sales to understand SQL quality and closed won patterns and feed insights back into content strategy

Requirements

Qualities

• Proactive and self-directed — you build the plan and execute without being chased
• Commercially wired — you tie every effort to pipeline and revenue, not vanity metrics
• A genuine industry nerd — you immerse yourself in multifamily real estate and PropTech
• A strong communicator — confident engaging US partners, integrators, and operators across time zones
• Demand gen fluent — you understand the difference between lead gen and demand gen and why it matters
• Remote-ready — you over-communicate and deliver independently across time zones

Experience/skills

• 3 to 5 years experience in B2B content marketing, partner marketing, or demand generation
• Experience with LinkedIn organic content strategy and dark social distribution
• Storyboarding and creative direction for video and podcast content
• Proven experience building and managing content channels — blog, podcast, YouTube, or community
• Strong Marketing AI workflow skills including leverage LLMs to automate marketing work
• Experience using HubSpot or equivalent CRM for tracking content attribution and pipeline contribution
• Excellent written English — content will be read by US property managers and PropTech leaders
• Comfortable working remotely and engaging senior stakeholders across multiple time zones

Bonus skills

• Experience in PropTech, real estate technology, or SaaS
• Familiarity with Chris Walker's demand gen and revenue operations philosophy
• Video editing or podcast production hands-on experience
• Experience with Ahrefs, GSC, GA4 or similar intent data tools
• Knowledge of the multifamily or short term rental industry