Marketing Manager

Founded in 2020, Paywatch is an AI-native, multi-product fintech and NeoFi (Neo-Financial Institution) dedicated to Fair Financial Access. Backed by leading global financial institutions including Citi and HSBC, we believe financial stability is a fundamental right, and our mission is to build an equitable financial system where employees can access secure, flexible, and fairly priced financial services that were previously out of reach.

Paywatch is Southeast Asia's largest provider of Earned Wage Access (EWA)also known as salary on demand. Our flagship service is trusted by blue-chip enterprises and deployed as a next-generation employee benefit by Fortune 500 companies such as Genting, TELUS, CP Group, Shangri-La Hotels, DFI Retail, Lotte, Hyundai, and more. By allowing employees to access a portion of their earned salary in real time, we help improve financial wellness while empowering employers with a powerful retention and productivity tool.

Today, Paywatch has evolved into a full-scale NeoFi focused on comprehensive employee wellness. We combine best-in-class instant payments technologyincluding proprietary cross-border remittance infrastructurewith embedded financial services that meet everyday needs: instant global money transfers, employee rewards, micro-insurance, savings and fee-free bill payments products.

With operations across Malaysia, the Philippines, Indonesia, South Korea, Hong Kong, and Singapore, Paywatch continues to scale its mission: creating a fairer financial system for all while enabling enterprises to deliver innovative, employee-first benefits.

You will have the opportunity to work with different technologies and bring your ideas to the table to constantly improve the way we do things. If you are ready to take your career to the next level and work in a dynamic company, this job is for you.

About the Role

We are looking for a Marketing Manager, Malaysia to lead marketing initiatives for the Malaysia market. This role reports directly to the Regional Marketing Director and works closely with the Malaysia Country Manager and cross-functional teams.

This is a full-stack marketing role, suited for someone who thrives in both strategy and executionfrom defining market-level priorities and messaging to hands-on campaign management, content creation, and performance tracking. While the primary focus is Malaysia, this role will also have opportunities to contribute to regional marketing campaigns and initiatives.

You'll be a marketing generalist who can work independently, take ownership of projects end to end, and collaborate effectively with multiple stakeholders to drive results.

What You'll Do

Develop and execute integrated marketing strategies that drive user acquisition, activation, stimulation, and retention, aligned with country and company goals.

Own end-to-end campaign planning and executionfrom ideation and messaging to rollout, monitoring, and post-campaign reporting.

Monitor and analyze key market and funnel metrics, including penetration rate, activation rate, stimulation, and retention, and translate insights into actionable recommendations.

Lead event marketing, activations, and on-ground initiatives, ensuring strong brand presence, operational excellence, and post-event performance evaluation.

Build and manage strategic partnerships with external stakeholders to co-create campaigns, events, and co-branded initiatives that drive impact.

Manage and optimize CRM and marketing automation tools (e.g., MoEngage and similar platforms) to deliver targeted, personalized, and data-driven communications.

Apply user segmentation principles to ensure messaging, creatives, and channels are tailored to different user groups and lifecycle stages.

Create, adapt, and oversee content across channelsincluding social media, in-app, email, offline materials, and presentationsto support campaign and business objectives.

Be comfortable producing basic video content (e.g., short-form videos, event recaps, internal or partner-facing videos) and coordinating simple edits as needed.

Develop clear communication plans for campaigns, product launches, events, and partnerships, outlining key messages, channels, timelines, and target audiences.

Create and refine presentation decks for internal stakeholders, partners, and external events to clearly communicate strategy, campaign plans, and results.

Lead both digital and traditional marketing efforts to support lead generation, partner visibility, and brand growth.

Maintain and regularly update campaign calendars and communications calendars, ensuring alignment across teams and markets.

Track, analyze, and report on campaign and event performance, delivering clear insights and recommendations to the Regional Marketing Director and Country Manager.

Collaborate closely with Sales, Product, Customer Support, and Country teams to ensure marketing initiatives are aligned with business priorities.

Manage multiple stakeholders effectively, reporting directly to the Regional Marketing Director with a dotted-line relationship to the Country Manager.

Stay up to date with marketing trends, tools, and best practices, including the practical use of AI to improve efficiency and outcomes.

Who You Are

Bachelor's degree in Marketing, Communications, Business, or a related field.

46 years of hands-on marketing experience, with strong exposure to campaign execution, event marketing, partnerships, and performance tracking.

Proven experience working with multiple stakeholders, including senior leaders, cross-functional teams, and external partners.

Comfortable analyzing market and campaign performance metrics and using data to guide decisions.

Solid understanding of user segmentation and how messaging, creatives, and channels should differ by audience and lifecycle stage.

Proficient in CRM and marketing automation tools (experience with MoEngage is a strong plus) and familiar with project management tools such as Asana.

Strong copywriting skills, with the ability to craft clear, compelling messages across channels.

Comfortable creating basic visual assets (posters, simple layouts, presentations) using Canva or similar tools.

Comfortable with basic video editing or coordinating simple video production for marketing and communication needs.

Strong grasp of digital marketing, content strategy, and social media platforms.

Highly organized, detail-oriented, and diligent in managing timelines, calendars, and deliverables.

Excellent communication and project management skills, with the ability to work independently and collaboratively in a fast-paced environment.

Familiar with basic PR/media engagement strategies.

Bonus: Experience in B2B marketing, fintech, HR tech, or working in a tech/startup environment.

What We Offer

Hands-on experience in a growing fintech company

A dynamic and inclusive environment that values innovation and collaboration

Exposure to multiple teams across Asia including Product, Finance, and Operations

Ongoing training, mentorship, and opportunities for professional development

Interested

If you're interested in this exciting opportunity, apply now or submit your resume to: [Confidential Information]

We look forward to hearing from you.

Personal data collected will be used for recruitment and employment related purpose only. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.