About MizuMi
MizuMi is a leading Thai skincare brand dedicated to the philosophy of Quality & Gentleness. We believe that effective skincare shouldn't be harsh. Our products are meticulously formulated to be suitable for all skin types, including the most sensitive. As we expand our footprint in Malaysia, we are looking for a creative, strategic, and high-energy Marketing Manager to bring our brand story to life for Malaysian skincare lovers.
Job Summary
We are looking for a Marketing Manager to lead the brand growth of MizuMi in Malaysia. This role will develop strategic marketing plans that strengthen brand awareness, enhance brand positioning, and accelerate business growth through integrated online and offline marketing initiatives.
The successful candidate should have strong knowledge of the Malaysian beauty market and be able to connect consumer insights with effective marketing strategies.
Key Responsibilities
- Develop annual and quarterly marketing strategies aligned with business objectives and allocated budgets.
- Analyze consumer insights, market trends, competitor activities, and industry developments.
- Plan and execute integrated marketing campaigns across digital, social media, retail, PR, influencer marketing, events, and activation channels.
- Manage marketing budgets and evaluate campaign performance to maximize ROI.
- Plan and oversee official brand content to ensure consistent brand messaging.
- Collaborate with sales, e-commerce, retail partners, and external agencies.
- Strengthen brand awareness and reinforce MizuMi's positioning in the Malaysian market.
- Support product launches and seasonal campaigns.
- Monitor campaign performance and provide regular performance reports.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Minimum 5 years of marketing experience, preferably in the skincare, beauty, or FMCG industry.
- Strong understanding of the Malaysian skincare and beauty market.
- Proven experience managing integrated marketing campaigns and budgets.
- Experience working with retailers, media agencies, and influencers.
- Excellent communication and project management skills.
- Fluent in English.
- Bahasa and Mandarin proficiency is required
