Marketing Manager - Southeast Asia (Singapore, Malaysia & Hong Kong)

Marketing Manager - Southeast Asia (Singapore, Malaysia & Hong Kong)

Location: Kuala Lumpur, Malaysia
Scope: Singapore, Malaysia, Hong Kong
Team: Marketing & PR
Reports to: Senior Brand Manager, SEA

About tarte

tarte is the pioneer of high-performance naturals & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte is committed to sharing its passion for skinvigorating ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!

Are you a force of nature who thrives in a fast-paced environment Do you want to contribute to tarte's mission of offering cruelty-free, eco-chic cosmetics chock high-performance natural ingredients If so, we'd love to hear from you!

The Role

We are looking for a Marketing Manager, SEA (SG/MY/HK) to lead PR, influencer, and marketing initiatives across Singapore, Malaysia, and Hong Kong. This role combines strategic planning with hands-on execution and requires strong cultural fluency across mature, trend-driven beauty markets.

You will work closely with the Senior Brand Manager, International teams, Sephora SEA & HK, and key local partners to elevate tarte's brand presence, drive awareness, and support commercial growth.

What You'll Do

Strategic Planning & Regional Execution

• Develop and execute PR, influencer, and marketing strategies tailored to Singapore, Malaysia, and Hong Kong, aligned with global and regional direction.
• Partner with International teams to plan influencer strategies across mega, macro, micro, and emerging talent.

Influencer & Media Management

• Build and nurture strong relationships with influencers, KOLs, media, and agencies across SG, MY, and HK.
• Conduct regular audits of influencer and press lists to ensure relevance and performance.

Retail & Sephora Collaboration

• Localize global assets for SG, MY, and HK in partnership with International teams.
• Pitch and secure priority social and marketing placements with Sephora SEA & HK.
• Track Sephora support, analyze sales and launch performance, and collaborate with category teams to drive newness.
• Monitor competitor activity and market trends to inform strategy.

Events & Activations

• Lead the ideation and execution of influencer and press events across SG, MY, and HK.
• Manage suppliers, vendors, product logistics, and event timelines.

Who You Are

• 5-7 years experience in PR, Influencer, Communications, or Brand Marketing (beauty or fashion preferred)
• Strong understanding of Singapore, Malaysia, and Hong Kong beauty and social ecosystems
• Proven relationship builders with influencers, media, retailers, and internal stakeholders
• Strategic yet hands-on, highly organized, and comfortable managing multiple markets
• Strong analytical skills and performance-tracking mindset
• Excellent written and verbal communication skills in English