About Us:
A leading global multi-asset trading platform with an established presence across international markets, with a strong focus on innovation, accessibility, and customer experience. As the business continues to grow, we are looking for talented individuals to join our expanding international team.
About the Role:
As the Marketing Manager – Vietnam Market, you will own the development and execution of localized marketing strategies to drive brand awareness, customer acquisition, engagement, and retention in Vietnam.
Based in Malaysia, you will work closely with regional and global teams across Performance Marketing, CRM, Content, Creative, Product, Compliance, and other functions to deliver effective, data-driven marketing campaigns.
The ideal candidate will have a minimum of 7 years of marketing experience, strong knowledge of the Vietnam market and digital landscape, and preferably experience in the CFD, forex, trading, brokerage, or financial services industry. Fluency in Vietnamese and English is required.
Key Responsibilities:
Market Strategy & Campaign Management
- Develop and execute annual and quarterly marketing strategies and plans for the Vietnam market.
- Conduct market and competitor research to identify growth opportunities and emerging trends.
- Lead end-to-end integrated marketing campaigns covering acquisition, promotions, product launches, brand initiatives, events, and customer engagement.
- Localize regional and global campaigns to ensure relevance to Vietnamese customers and market dynamics.
- Work with Content and Creative teams to develop Vietnamese marketing assets, messaging, landing pages, and promotional materials.
- Manage multiple campaigns simultaneously, ensuring timely delivery and alignment with business objectives.
Digital & Performance Marketing
- Work closely with Performance Marketing teams to develop and optimize customer acquisition campaigns across relevant digital channels.
- Monitor key metrics including CTR, CPC, CPA, conversion rate, deposits, trading activity, retention, and ROI.
- Analyze campaign and traffic performance to identify optimization opportunities and improve customer conversion.
- Collaborate with SEO, social media, affiliate, CRM, and other acquisition channels to maximize Vietnam market performance.
- Support testing and optimization of creatives, audiences, messaging, landing pages, and customer journeys.
Vietnam Market & Partnerships
- Act as the key marketing point of contact and subject-matter expert for the Vietnam market.
- Develop strong understanding of Vietnamese customer behavior, trading interests, market trends, and competitive landscape.
- Build and manage relationships with relevant local agencies, media partners, affiliates, KOLs/influencers, communities, and other strategic partners.
- Identify new marketing channels and partnership opportunities to support market growth and customer acquisition.
Cross-functional Collaboration & Compliance
- Collaborate closely with Global Marketing, Performance Marketing, CRM, Product, Creative, Content, Data/BI, Customer Support, and Operations teams.
- Work with Legal and Compliance teams to ensure marketing campaigns and promotional activities comply with applicable requirements and internal policies.
- Communicate Vietnam market insights and requirements effectively to regional and global stakeholders.
Performance & Budget Management
- Establish and monitor Vietnam marketing KPIs and performance dashboards.
- Prepare regular performance reports covering acquisition, engagement, conversion, retention, and ROI.
- Conduct post-campaign analysis and provide actionable recommendations to improve future performance.
- Manage the Vietnam marketing budget and optimize resource allocation based on campaign performance and ROI.
Requirements:
- Bachelor's degree in Marketing, Business, Finance, Communications, or a related field.
- Minimum 7 years of relevant marketing experience, preferably with direct experience managing the Vietnam market.
- Proven track record in developing and executing integrated marketing campaigns with measurable results.
- Strong understanding of the Vietnam digital marketing landscape, consumer behavior, and online acquisition channels.
- Experience in the CFD, forex, trading, brokerage, or financial services industry is highly preferred.
- Strong understanding of digital and performance marketing metrics, including CTR, CPC, CPA, conversion rate, ROI, and retention.
- Strong analytical, commercial, project management, and problem-solving skills.
- Excellent stakeholder management and communication skills across regional and global teams.
- Fluent in Vietnamese and English, both written and spoken.
- Willingness to be based in Malaysia and work with teams across different markets and time zones.
Preferred Skills:
- Direct experience managing marketing activities for the Vietnam market.
- Experience within the CFD, forex, online trading, or brokerage industry.
- Strong knowledge of Vietnam's digital ecosystem, including paid media, social media, affiliates, KOLs/influencers, and local digital platforms.
- Experience with marketing analytics, attribution, CRM, and campaign management platforms.
- Familiarity with tools such as Google Analytics, Google Ads, Meta Ads Manager, CRM platforms, and BI dashboards.
- Experience managing external agencies, media partners, affiliates, or KOLs.
- Strong commercial mindset focused on customer acquisition, conversion, retention, and revenue growth.
What We Offer:
- A high-impact role with ownership of a key Southeast Asian market within a growing global brokerage.
- Opportunity to shape and drive the marketing strategy for the Vietnam market.
- Exposure to regional and global marketing, performance, CRM, product, and business teams.
