Marketing Manager (WY)

Key Responsibilities:

• Strategic Planning & Campaign Management: Develop and implement marketing strategies and campaigns to drive footfall, increase revenue, and strengthen the brand's market presence.
• Brand Management: Ensure consistent messaging, visuals, and alignment of all marketing materials with the brand's identity and vision.
• Digital Marketing & Engagement: Manage social media platforms (Facebook, Instagram, TikTok), create engaging content, and analyze performance metrics to drive engagement.
• Partnership & Collaboration: Collaborate with malls, event organizers, influencers, and partners to promote arcade activities and cross-promotional events.
• Customer Insights & Market Research: Conduct research to understand customer preferences and behaviors in the arcade and entertainment space.
• Performance Tracking & Reporting: Monitor and report on key performance indicators (KPIs) like ROI, campaign reach, and footfall impact, and recommend improvements.
• Budget Management: Oversee the marketing budget, ensuring cost-effective campaigns with a strong impact.
• Event Planning & Execution: Organize and execute events such as tournaments, promotions, and seasonal celebrations to attract customers.
• Team Collaboration & Supervision: Work closely with the operations team to align marketing initiatives with business objectives, and mentor junior marketing staff.
• Innovative Marketing Ideas: Continuously explore and implement creative strategies and new trends to enhance brand visibility and customer engagement.

Requirements:

• Language Proficiency: Trilingual (able to communicate with English, Mandarin, and Bahasa Malaysia speakers).
• Experience: Background in gaming and entertainment marketing is a plus.
• Confidence: Ability to confidently promote and represent the brand.
• Education: Bachelor's degree in Marketing, Business, or related fields, or equivalent certifications.