Strategic Planning & Campaign Management:Develop and implement marketing strategies and campaigns to drive footfall, increase revenue, and strengthen the brand's market presence.
Brand Management:Ensure consistent messaging, visuals, and alignment of all marketing materials with the brand's identity and vision.
Digital Marketing & Engagement:Manage social media platforms (Facebook, Instagram, TikTok), create engaging content, and analyze performance metrics to drive engagement.
Partnership & Collaboration:Collaborate with malls, event organizers, influencers, and partners to promote arcade activities and cross-promotional events.
Customer Insights & Market Research:Conduct research to understand customer preferences and behaviors in the arcade and entertainment space.
Performance Tracking & Reporting:Monitor and report on key performance indicators (KPIs) like ROI, campaign reach, and footfall impact, and recommend improvements.
Budget Management:Oversee the marketing budget, ensuring cost-effective campaigns with a strong impact.
Event Planning & Execution:Organize and execute events such as tournaments, promotions, and seasonal celebrations to attract customers.
Team Collaboration & Supervision:Work closely with the operations team to align marketing initiatives with business objectives, and mentor junior marketing staff.
Innovative Marketing Ideas:Continuously explore and implement creative strategies and new trends to enhance brand visibility and customer engagement.
Requirements:
Language Proficiency:Trilingual (able to communicate with English, Mandarin, and Bahasa Malaysia speakers).
Experience:Background in gaming and entertainment marketing is a plus.
Confidence:Ability to confidently promote and represent the brand.
Education:Bachelor's degree in Marketing, Business, or related fields, or equivalent certifications.
