Marketing Executive Chinese Speaking
The Role:
We are seeking a passionate and versatile Marketing Executive to join our growing team in Chinese-speaking markets. The successful candidate will have a passion for marketing, with a special focus on digital marketing campaigns. As a Marketing Executive, you will play a crucial role in executing assigned projects across the Group's portfolio of brands in Chinese-speaking regions, helping the team deliver highly engaging products and impactful campaigns.
Main Responsibilities:
- Develop and implement acquisition campaigns to enhance brand awareness in Chinese speaking markets.
- Analyze performance marketing reports received from digital marketing teams to optimize campaign strategies, budget allocation and offer insights.
- Research suitable media buying options for launch in Chinese-speaking markets to identify beneficial media buys or websites for our target audience for acquisition.
- Conduct competitor analysis to understand the strengths, weaknesses, and strategies of key competitors.
- Support in preparing and distributing online newsletters and promotional emails through various channels.
- Stay informed with market's updates and online marketing trends to understand customer needs and preferences.
Main Requirements:
- Degree in Marketing, Business, or a relevant field.
- At least 3 years of experience in a similar role.
- Strong understanding of Chinese speaking markets.
- Solid knowledge of marketing analytics and metrics.
- Strong understanding of digital marketing concepts, tools and platforms.
- Experience with social media platforms like Facebook, Instagram, TikTok, Line, and Telegram.
- Familiar with Jira, Sprinklr and WordPress tools.
- Outstanding communication and interpersonal skills.
- Strong attention to detail.
- Strong teamwork skills.
- Fluent in Mandarin and English (oral and written).
