We are building an innovative K‑Beauty business, bringing undiscovered Korean skincare gems to customers across the U.S. Celebrated for innovation, authenticity, and trend‑driven products, we're seeking a Marketing & Operations Specialist to take ownership of our marketing activities and help expand our presence in the beauty industry.
Responsibilities
- Plan and execute marketing campaigns across TikTok, Instagram, YouTube, and Facebook.
- Manage livestream promotions and product launches tailored to beauty audiences.
- Create engaging content highlighting K‑Beauty routines, skincare tips, and trending products.
- Collaborate with influencers and beauty communities to grow brand awareness.
- Track performance metrics and optimize campaigns for better results.
- Learn and apply AI Avatar technology to generate video content and conduct live streams, integrating cutting‑edge tools into our marketing strategy.
Requirements
- Bachelor's degree in Marketing, Business, or related field (preferred).
- 1+ years of marketing experience, ideally in beauty, cosmetics, or lifestyle brands.
- Passion for K‑Beauty and skincare culture.
- Creative, self‑driven, and able to work independently.
What We Offer
- Competitive salary (MYR2,800 to MYR3,800) + performance bonuses.
- Health and wellness benefits.
- Career growth opportunities in a fast‑expanding K‑Beauty brand to the U.S. market.
- Hands‑on experience with AI‑driven live streaming and video creation tools.
