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Company: Firerex (subsidiary of Powerwell Group)
Location: Kota Kemuning
Level: Junior to Mid-Level
Reports To: Sales Manager
Role Summary
Support Firerex's business growth by driving brand visibility, building industry relationships, and executing marketing activities that position our products and systems as trusted fire-protection solutions.
The ideal candidate is outgoing, marketing-driven, and able to convert awareness into sales opportunities by nurturing strong professional networks across the construction and fire-protection ecosystem.
Key Responsibilities
- Brand Awareness & Market Penetration
- Execute marketing activities to increase Firerex's brand presence with main contractors, MEP consultants, developers, and industry partners.
- Develop marketing materials (presentations, brochures, case studies) with support from the marketing team.
- Organize and attend industry events, exhibitions, and networking sessions to promote the company and liaise with key decision-makers.
- Coordinate the production and distribution of marketing materials, digital content, and promotional campaigns.
- Sales Support and Lead Generation
- Identify potential sales opportunities from marketing efforts and coordinate closely with the sales team to convert leads.
- Participate in customer meetings and site visits to understand market needs.
- Track and report on marketing impact and lead conversion rates to guide strategy improvements.
- Reporting & Market Insights
- Maintain a database of key accounts, contacts, events, and marketing touchpoints.
- Provide periodic updates on vendor registration status, market feedback, and competitor activities.
- Relationship Building & Industry Networking
- Establish regular touchpoints with contractors, consultants, distributors, and potential partners.
- Conduct introductory presentations, product briefings, and company profile sessions.
- Support awareness campaigns to ensure key decision makers recognize Firerex as a trusted fire-protection brand.
- Market Intelligence & Continuous Improvement
- Monitor competitor marketing activities and industry trends to inform Firerex's marketing strategy.
- Suggest new marketing initiatives and channels to enhance brand reach and sales potential.
Requirements
- 14 years of experience in marketing, business development, customer relations, or account servicing (construction, M&E, or industrial sector is an advantage).
- Strong communication, presentation, and networking skills enjoys meeting people and building relationships.
- Marketing-driven mindset with interest in branding, outreach, and industry engagement.
- Good organization, follow-up discipline, and ability to manage multiple accounts or registrations.
- Proactive, outgoing, and confident in approaching clients or customers.
- Able to work both independently and collaboratively with sales and marketing teams.
- Valid driving license and willingness to travel for meetings, visits, and industry events.
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