The Marketing Executive cum Content Creator is responsible for planning and executing marketing strategies while producing creative and engaging content to enhance brand awareness, drive sales, and increase customer engagement across all company platforms.
Job Responsibilities
- Assist in developing and executing marketing plans aligned with company objectives.
- Coordinate promotional campaigns, product launches, and branding initiatives.
- Work closely with Sales and Operations teams to support marketing activities.
- Manage and maintain the company's social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
- Plan and prepare monthly content calendars.
- Create engaging posts, captions, reels, and short-form videos to increase brand visibility and engagement.
- Monitor audience interactions and respond to comments and messages in a timely manner.
- Ensure brand consistency across all digital platforms.
- Conduct basic photography and videography when required.
- Edit content using tools such as Canva, CapCut, or Adobe Creative Suite.
- Stay updated with social media trends and propose innovative content ideas.
- Assist in managing paid advertising campaigns (Meta Ads, TikTok Ads, Google Ads).
- Track, analyze, and report social media and campaign performance metrics.
- Provide recommendations to improve reach, engagement, and conversion rates.
Job Requirements
- Bachelor's Degree in Marketing, Mass Communication, Multimedia, Business Administration, or related field.
- Minimum 23 years of relevant working experience in marketing and social media management.
- Strong understanding of social media platforms and digital marketing tools.
- Creative mindset with strong copywriting skills (English & Bahasa Malaysia).
- Proficient in Canva, CapCut, or Adobe Creative Suite is an added advantage.
- Good communication and interpersonal skills.
