Purpose of this position / Position summary:
The Specialist, Marketing will raise brand awareness and activate the Industrial Quality and Research markets (Industry and Life Sciences) through events, digital marketing, and sales enablement.
Core focus areas are a steady series of seminars at the ZEISS Quality Excellence Centre (QEC), high-impact tradeshows, and roadshows in key industrial and research locations where our customers and prospects are concentrated, including Penang and Johor.
The role carries a secondary role as the in-house creative, producing professional imagery and video content for the SEA market. The incumbent will ensure all activities align with ZEISS's strategic goals and SEA revenue growth targets.
Primary duties and responsibilities:
Tradeshow and Event Support
- Event planning and execution: Plan and implement a regular cadence of seminars and customer workshops at the ZEISS Quality Excellence Centre alongside tradeshows and roadshows in key industrial locations.
- This includes developing event concepts, coordinating schedules of Sales, Application, Service and Admin teams, and ensuring alignment with business objectives.
- Lead small to medium-scale marketing activities while supporting the local teams in coordinating with external partners (agencies, business partners, production houses, event organizers).
- Logistics management: Handle venue selection, vendor coordination, attendee communications, and on-site setup. Ensure smooth operations and adherence to ZEISS standards during events.
- On-site support: Provide hands-on support during events (tradeshows, seminars, roadshows). Act as the primary contact for participants and vendors to ensure a seamless experience.
Communication and Campaign Management
- Social media management: Manage social media presence (LinkedIn and Facebook). Create engaging content, monitor audience interaction, and analyze performance metrics to optimize reach and engagement.
- Website content updates: Regularly update the website with relevant content, ensuring accuracy, consistency, and alignment with marketing campaigns and business objectives.
- Multi-channel campaign execution: Plan and execute integrated marketing campaigns across channels (social media, email, digital advertising, print). Collaborate with internal teams to tailor campaigns to the local market and deliver measurable results.
- Content creation: Write, proofread, and create marketing assets (newsletters, brochures, promotional materials, website content). Ensure all materials align with ZEISS branding guidelines and resonate with the target audience.
- Lead qualification and management: Qualify leads against agreed criteria, ensuring timely handover to the sales team and accurate tracking in CRM. Manage the lead lifecycle from capture to hand-off, maintaining data quality and following up to keep the pipeline progressing.
In-House Creative (Secondary Role)
- Creative asset production: Design and produce professional marketing visuals, from imagery and layouts to video, using the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
- Brand consistency: Ensure all creative output adheres to ZEISS brand design guidelines and visual identity standards across digital and print touchpoints.
Sales Enablement
- Sales collateral support: Adapt and localize marketing materials for the Malaysian market to support the sales team in customer engagements.
- Performance tracking: Monitor and track success metrics to measure campaign effectiveness; generate regular reports.
- Competitor analysis: Track competitors activities and provide insights via reports to inform strategy.
Additional Responsibilities
- Collaboration with regional teams: Work with other SEA marketing teams and regional
- colleagues to align local and regional goals.
Experience
- Minimum 3 years of experience in Marketing, Communications, or related fields, preferably in the B2B sector
- Proven experience of project management and stakeholder management skills, with the ability to work cross-functionally
- Hands-on experience with content management systems, email marketing platforms, and social media tools
- Experience with event management for trade shows or brand activation campaigns
- Experience managing lead qualification and hand-off between marketing and sales
Knowledge / Skills / Other characteristics:
- Solid understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and brand identity management, visual identity systems, and brand consistency principles
- Professional proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro and/or After Effects), covering both imagery and video production
- Familiarity with lead qualification frameworks and marketing automation / CRM tools (e.g. Marketo, SAP, Salesforce) for lead capture, scoring, and hand-off
- Collaborative team player with a solution-oriented mindset
- Keen eye for detail, with creative thinking, analytical, interpersonal, and strong time management skill
- Independent learner and thinker
- Strong analytical skills to monitor campaign performance and success metrics
- Strong written and verbal communication skills in English, with the ability to engage confidently with stakeholders at all levels
- Ability to work under pressure and manage multiple tasks simultaneously
- Working beyond Selangor, including Northern & Southern.
