Marketing Specialist

Summary

We are looking for a Marketing Specialist to work closely with the CEO and Sales team in building the company's brand, creating engaging B2B content, and supporting marketing activities that generate business opportunities. This role is ideal for someone who is a strong English writer, creative, proactive, and comfortable using digital and AI-powered marketing tools.

Key Responsibilities

• Create and manage LinkedIn content, including thought-leadership posts and industry insights.
• Develop marketing materials such as case studies, whitepapers, presentations, one-pagers, and sales collateral.
• Manage and update company social media and website content.
• Plan and execute email marketing campaigns, newsletters, and lead-nurturing activities.
• Conduct market and industry research to identify relevant content and marketing opportunities.
• Work closely with the Sales team to create marketing materials that support lead generation and business development.

Key Requirements

• 2–4 years of experience in B2B marketing, content marketing, demand generation, brand strategy, or communications.
• Strong experience in content creation, including LinkedIn posts, articles, case studies, whitepapers, and marketing collateral.
• Hands-on experience in demand generation, lead nurturing, email campaigns, and content-driven lead generation.
• Excellent written and verbal English communication skills, with the ability to communicate with senior and enterprise audiences.
• Proficient in digital marketing and AI tools, including LinkedIn, HubSpot/Mailchimp, Google Analytics, Canva/Figma, and AI-powered content tools.
• Proactive and self-directed, able to manage both marketing strategy and hands-on execution; experience in insurance, legal, construction, SaaS, or other B2B industries is an advantage.