Marketing Specialist

Responsibilities:

1. Exhibition & Event Planning and Execution

• Plan and execute offline events for the country market, including exhibitions and workshops — covering event concept design, agenda planning, and venue/booth setup
• Coordinate the full event communication timeline, ensuring a clear promotional rhythm throughout
• Lead the design and planning of exhibition halls/booths, including visual presentation, layout flow, and interactive elements to enhance the visitor experience
• Coordinate internal and external resources to ensure event quality and budget control

2. Workshop Content Planning & Coordination

• Plan technical-sharing workshops based on regional market priorities, working with the technical team to structure content
• Oversee on-site workshop logistics, including speaker invitations, agenda management, materials preparation, and on-site execution
• Consolidate content and conduct post-event review, producing summary reports and follow-up promotional materials

3. Marketing Content Production Support

• Organize overseas project case studies and after-sales service cases, translating technical information into market-facing language
• Collaborate with the design team to produce event materials, posters, long-form graphics, and exhibition collateral

4. Social Media Coordination

• Support the regional content plan by assisting with the publishing and promotion of exhibition/workshop-related content on Facebook, LinkedIn, and other platforms
• Monitor engagement rate, impressions, and other key metrics for event-related content, producing basic analytics reports

Requirements:

1. Bachelor's degree or above, preferably in Marketing, Communications, Event Management, Public Relations, or related fields
2. Around 2 years of experience in marketing event planning or B2B exhibition/workshop organization
3. Proven experience planning and executing offline events/exhibitions, familiar with booth design and on-site coordination
4. Basic content writing and material consolidation skills; familiarity with social media operations is a plus
5. Good English communication skills, able to independently liaise with overseas vendors and speakers
6. Experience in the renewable energy/solar PV/energy storage industry is preferred