Upload and maintain SKUs, optimize listing titles, images, descriptions, and keywords for search visibility.
Monitor store health metrics (chat response rate, product rating, seller rating, fulfillment rate).
Promotional Campaign Planning
Plan and execute campaign calendars (double digit days, mega sales, payday deals, exclusive brand campaigns).
Work with platform category managers to secure visibility spots, vouchers, or cross-sell bundles.
Strategize pricing, bundling, gifting, and stock availability to increase Average Order Value (AOV).
Customer Journey Optimization
Track and improve key conversion steps: product page visits, add-to-cart, and checkout.
Monitor customer reviews and Q&A escalate service issues and improve product satisfaction.
Design pre-purchase and post-purchase touchpoints (e.g., packaging messages, freebies, warranty).
Sales & Performance Analytics
Analyze SKU performance, category contribution, customer behavior, and platform campaigns.
Generate reports with actionable recommendations for assortment improvement and sales push.
Coordinate with inventory and fulfilment teams to ensure readiness during campaign periods.
Educational Qualifications: Bachelors degree in Marketing, Business Administration, or a related field.
Experience Level: 1-3 years of relevant experience in marketing, preferably in e-commerce.
Skills and Competencies: Proficient in e-commerce strategies, sales and marketing methodologies, business intelligence tools, branding techniques, and customer relationship management.
Responsibilities and Duties: Develop marketing strategies, conduct market research, analyze consumer behavior, and enhance brand presence.
Working Conditions: Fast-paced office environment with potential remote work opportunities.
Qualities and Traits: Strong analytical skills, creativity, effective communication, and adaptability.
