Marketing - User Growth Intern (Acquisition & Retention)

Acquisition

• Assist in the end-to-end setup of paid campaigns on TikTok Ads Manager, Meta Business Suite, and Google Ads.
• Implement and QA (Quality Assurance) tracking pixels, UTM parameters, and conversion events to ensure data integrity.
• Coordinate with the design team to upload ad assets, ensuring all videos and copy meet platform-specific technical requirements.
• Conduct daily health checks on active campaigns to ensure they are spending correctly and hitting KPI targets.
• Maintain and update marketing dashboards (Google Sheets/Looker Studio) to help the team visualize ROAS, CPA, and CTR trends.
• Use ad library tools to monitor competitor strategies and technical tactics, providing weekly briefs to the team.
  
  Retention
• Support day-to-day execution and operational activities across VIP, CRM, and gamification initiatives, including campaign scheduling, voucher setup, segmentation lists, and CRM calendar tracking.
• Coordinate closely with cross-functional teams (Product, Marketing, Design, Ops, BizFin) to manage campaign setup, QA testing, and launch readiness.
• Perform testing of CRM journeys, push notifications, in-app messages, and game mechanics to ensure accuracy before go-live.
• Track campaign timelines, monitor live campaigns, and flag operational issues or anomalies for quick resolution.
• Maintain trackers, dashboards, and documentation to ensure smooth execution and continuous process improvement.
  
  

Acquisition

• Basic experience with TikTok Ads Manager or Meta Ads Manager (even if from a personal project or course).
• Proficient in Google Sheets/Excel. You should be comfortable with basic formulas and organizing messy data.
• You are obsessive about the small things-a typo in a URL or a wrong pixel setting is something you catch before it goes live.
• You enjoy asking Why (e.g., Why did this ad perform better than that one).
  
  Retention
  
• Possesses basic marketing knowledge with an interest in CRM, retention, loyalty programs, or e-commerce operations.
• Strong attention to detail and ability to manage multiple operational tasks in a fast-paced environment.
• Demonstrates a proactive learning attitude, curiosity, and willingness to quickly pick up new tools and processes.
• Good communication skills and ability to collaborate effectively with cross-functional stakeholders.