Assist in the end-to-end setup of paid campaigns on TikTok Ads Manager, Meta Business Suite, and Google Ads.
Implement and QA (Quality Assurance) tracking pixels, UTM parameters, and conversion events to ensure data integrity.
Coordinate with the design team to upload ad assets, ensuring all videos and copy meet platform-specific technical requirements.
Conduct daily health checks on active campaigns to ensure they are spending correctly and hitting KPI targets.
Maintain and update marketing dashboards (Google Sheets/Looker Studio) to help the team visualize ROAS, CPA, and CTR trends.
Use ad library tools to monitor competitor strategies and technical tactics, providing weekly briefs to the team.
Retention
Support day-to-day execution and operational activities across VIP, CRM, and gamification initiatives, including campaign scheduling, voucher setup, segmentation lists, and CRM calendar tracking.
Coordinate closely with cross-functional teams (Product, Marketing, Design, Ops, BizFin) to manage campaign setup, QA testing, and launch readiness.
Perform testing of CRM journeys, push notifications, in-app messages, and game mechanics to ensure accuracy before go-live.
Track campaign timelines, monitor live campaigns, and flag operational issues or anomalies for quick resolution.
Maintain trackers, dashboards, and documentation to ensure smooth execution and continuous process improvement.
Requirements
Acquisition
Basic experience with TikTok Ads Manager or Meta Ads Manager (even if from a personal project or course).
Proficient in Google Sheets/Excel. You should be comfortable with basic formulas and organizing messy data.
You are obsessive about the small thingsa typo in a URL or a wrong pixel setting is something you catch before it goes live.
You enjoy asking Why (e.g., Why did this ad perform better than that one).
Retention
Possesses basic marketing knowledge with an interest in CRM, retention, loyalty programs, or e-commerce operations.
Strong attention to detail and ability to manage multiple operational tasks in a fast-paced environment.
Demonstrates a proactive learning attitude, curiosity, and willingness to quickly pick up new tools and processes.
Good communication skills and ability to collaborate effectively with cross-functional stakeholders.
