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MarTech Lead

Trade Nation
6-8 Years
Malaysia, Kuala Lumpur
  • Posted a day ago
  • Be among the first 10 applicants

Job Description

  • We are looking for a MarTech Lead to take ownership of our marketing technology ecosystem and shape its future across a multi-jurisdiction regulated environment
  • You will own the MarTech strategy, architecture, roadmap and vendor landscape, while working closely with Marketing, Product, Engineering and Data. This is a hands-on role where you will make technology and vendor decisions, shape requirements and drive delivery
  • Our stack is evolving quickly, with HubSpot becoming our sole CRM, the website moving to a headless CMS, tracking transitioning to server-side GTM and Consent Mode, and Amplitude being rolled out as our behavioural analytics platform
  • Compliance is an integral part of the role, with consent, data governance and financial promotions requirements embedded into the way our MarTech ecosystem operates
  • What you'll be responsible for
  • Own the MarTech strategy and architecture, including the audit, rationalisation roadmap and future-state technology stack
  • Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes
  • Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology
  • Build the foundations for tracking, measurement and analytics, including server-side GTM, GA4, Consent Mode and Amplitude activation
  • Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations
  • Establish clear delivery and documentation standards, turning Marketing requirements into well-defined technical projects with clear ownership and milestones
  • Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstream

Requirements

  • 6+ years of experience in MarTech, Marketing Operations, Growth Engineering or a related field, including at least 2 years owning a technology stack
  • Hands-on experience with headless CMS platforms
  • Strong experience with at least one of the following: HubSpot or an equivalent enterprise CRM, server-side tagging and GA4, Amplitude, Mixpanel or similar product analytics platforms
  • Proven experience in vendor selection, contract negotiation and technology rationalisation, with the ability to assess when to buy, build or retire a solution
  • Strong project delivery and documentation skills, with experience defining scope, milestones, ownership and technical requirements
  • Practical experience with AI tools in Marketing and the ability to identify valuable, measurable use cases
  • Experience in a regulated industry, such as trading, fintech, gambling or insurance, is a strong advantage
  • Understanding of consent, data governance and compliance requirements in digital marketing
  • Comfortable working across Marketing, Product, Engineering and Data, with strong communication skills and the ability to lead cross-functional projects remotely

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Martech
Employment Type:
Full time

About Company

Job ID: 153365587

Last Updated: 30-08-2026 03:41:28 AM
Homejobs in MalaysiaMarTech Lead

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Skills:

paid media , Hubspot, Amplitude, digital marketing channels, Analytics, SFMC, data dashboards, funnel metrics, attribution models, Content, automation orchestration tools, MarTech platforms, Esp, Braze, CRM, GA4, Mixpanel

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