Location: Kuala Lumpur, Malaysia
Role: MarTech Manager
Department: Marketing
Mode: Full-time
About Respond.io
Founded in Hong Kong in early 2017, respond.io is an AI-powered business messaging platform that helps companies manage customer conversations across chat, calls and email all in one place.
Trusted by businesses in over 127 countries and recognized by G2 and SME100, respond.io enables fast-growing companies around the world to capture, convert, and retain customers at scale.
We operate as a globally distributed team with employees based around the world, contributing to a diverse and inclusive culture. Join us, and be part of a team that is shaping the future of customer conversation management!
Our Culture
At respond.io, we move fast, work smart, and always keep our customers at the heart of what we do. Here's what we stand for:
- Solve Customer Problems: Every effort must solve real customer pain points. No guessworkjust real feedback and clear value!
- The 80/20 Rule: We focus on 20% of actions that create 80% of the value. Simple is powerfulit gets us moving fast.
- 100% Alignment, 80% Accuracy: We aim 100% team alignment and 80% accuracy. Perfect plans can waitclear goals come first.
- Be Direct: We give honest feedback, and tackle problems head-on. Clarity moves us forward!
- Own It and Support Each Other: We step up, help out, and drive outcomestogether.
- Build Human Connections: Work is better when we trust, care, and celebrate wins together. We're a team!
Role Description
We're hiring a Martech Manager to own our revenue systems end-to-end, from lead capture and qualification to routing, lifecycle automation, and reporting.
You'll design and run the workflows that connect our tools (HubSpot + enrichment/AI + automation) so leads are clean, prioritized correctly, routed fast, and measurable.
The right candidate is systems-first, data-driven, and opinionated about tradeoffs (speed vs accuracy, automation vs risk, scale vs deliverability). You can build, debug, and document workflows, and you can explain them clearly to Marketing and Sales.
Responsibilities
- Manage and optimize the marketing technology stack for scalable campaign execution
- Build and maintain marketing automation workflows to improve efficiency and reduce manual work
- Ensure data accuracy and integrity across platforms to support reliable reporting
- Develop dashboards and reports to deliver actionable insights on marketing and funnel performance
- Collaborate with Marketing, and Sales to align tools, workflows, and business goals
- Drive adoption of MarTech tools through training, support, and best practice sharing
- Evaluate and implement new tools or integrations to enhance marketing effectiveness
- Lead MarTech-related projects with strong cross-functional coordination and execution
- Manage enrichment + routing systems (e.g., Clay-style workflows), including validation, deduping, and cost/credit efficiency
- Document systems, propose improvements, and run structured experiments (A/B tests with clear success criteria)
- Build and maintain AI-assisted martech workflows (e.g., enrichment, qualification, routing, segmentation) with clear QA and fallback logic.
Qualifications
- 2+ years of experience in Martech / Growth Ops / Marketing Ops / RevOps (B2B SaaS preferred)
- Excellent communication and stakeholder management skills, with the ability to collaborate effectively with cross-functional teams
- Proficiency in data analytics tools and a solid understanding of marketing analytics
- Experience designing automation across tools (workflows + Zapier/Make/webhooks)
- Comfortable with integrations (Zapier/Make, APIs/webhooks, spreadsheets/SQL basics)
- Clear communicator who can explain systems + tradeoffs to non-technical stakeholders
- Experience using AI-enabled MarTech tools (e.g., Clay) to speed up enrichment, routing, qualification, and reporting workflows.
- Strong working knowledge of HubSpot CRM and workflow design for lead lifecycle + routing.
Here's what's in for you
- You will become part of an amazing culture with smart, collaborative teammates who actually care about each other's growth and success.
- You will grow more here than you would anywhere else, that is a promise.
- Virtual events like talent shows, Among Us nights, and online game sessions to keep the fun going, no matter where you are!
- We offer a highly competitive compensation package.
- You'll receive a medical allowance to support your health and wellness needs.
- Flexible working environment and working hours that fit your lifestyle, wherever you're based.
