Job Description
About Us
VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 360 employees - and growing, Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future
Your Role in VT Markets
The MTO Lead is responsible for building and running the
marketing backbone of the brokerage: marketing technology, operational excellence, and the Marketing Center of Excellence (CoE). This role ensures that marketing is
data-driven, efficient, scalable, and well-governed across global, regional and local teams.
You will partner closely with Marketing, Product, Sales, Compliance, Data, and IT to:
- Design and optimise the MarTech stack
- Drive process and workflow transformation
- Oversee marketing operations, governance, and effectiveness
- Lead the Marketing CoE, standardising best practices, playbooks and training
Job Requirements
- 510+ years of experience in marketing operations, MarTech, growth operations, or digital transformation, ideally in brokerage, fintech, or other regulated financial services.
- Strong understanding of digital marketing channels (paid media, CRM, web/app, content) and funnel metrics.
- Hands-on experience with MarTech platforms such as CRM/ESP (e.g. HubSpot, SFMC, Braze), analytics (GA4, Mixpanel, Amplitude), and automation/orchestration tools.
- Proven track record of designing and improving processes across teams and geographies.
- Strong analytical skills; able to work with data, dashboards and attribution models to support decisions.
- Excellent stakeholder management and communication skills; able to work with Marketing, Sales, Product, Data, IT and Compliance.
- Comfortable operating in a fast-paced, high-growth, multi-market environment.
- Experience setting up or contributing to a Center of Excellence is a strong plus.
- Familiarity with regulatory and compliance considerations in financial services marketing is an advantage.
Job Responsibilities
MarTech Ownership & Data Enablement
- Own the marketing technology roadmap (e.g. CRM, CDP, ESP, push, analytics, attribution, automation, tagging).
- Work with Data/IT to ensure clean tracking, tagging and data flows across web, app and channels.
- Evaluate, implement and integrate new MarTech tools that support acquisition, CRM, personalisation, and analytics.
- Ensure marketing teams have self-serve access to key data and insights (dashboards, standard reports).
Marketing Transformation & Process Improvement
- Map and optimise end-to-end marketing workflows (campaign planning, briefing, approvals, execution, reporting).
- Identify bottlenecks and introduce automation, templates and standard processes to improve speed and quality.
- Lead change initiatives to move marketing from reactive, request-based work to a proactive, planned, data-led model.
- Partner with regional teams to ensure processes are practical and scalable across markets.
Marketing Operations & Governance
- Run the marketing planning and operating cadence (quarterly planning, reviews, retros).
- Standardise and manage campaign naming, taxonomy, budgets, and documentation.
- Drive financial governance: support budget planning, track spend, and reduce black box media.
- Align and harmonise measurement frameworks and KPIs across global, regional and local teams.
Center of Excellence (CoE) & Best Practices
- Establish and maintain CoE playbooks for:
- oAcquisition and funnel optimisation
- oCRM & lifecycle journeys
- oContent & education
- oPerformance measurement and experimentation
- Ensure global regional local alignment and reduce duplication of effort.
- Design and run training, onboarding and enablement programs to uplift marketing capability.
- Act as a central point of contact for regional marketing teams on processes, tools and standards.
AI, Automation & Innovation
- Identify AI and automation use cases across marketing (content generation, personalisation, reporting, segmentation).
- Pilot, scale and govern AI tools and workflows, ensuring compliance and brand safety.
- Measure impact of AI/automation initiatives on speed, cost, and performance.
Job Benefits
What Success Looks Like
Success in this role means reducing campaign lead time (from brief to launch), increasing adoption of MarTech tools and CoE playbooks across regions, improving attribution coverage and minimising black box spend. You will also drive greater efficiency and consistency in campaign execution across markets, supported by clear governance and a strong operating rhythm between global, regional, and local marketing teams.
What We Offer
As official partners of Newcastle United F. C. VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and entrepreneurship is incentive and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualized roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.
Your Journey After Applying
- First round screening with our talent acquisition partner.
- Second round interview with the hiring manager.
