Matrketing Executive

• Conduct inbound and outbound lead qualification through structured cold calling and digital outreach
• Focus primarily on Industrial and Manufacturing segments (80% of outreach)
• Identify and engage key decision-makers such as Logistics, Supply Chain, Procurement, and Operations managers
• Perform initial discovery calls to assess business needs (shipping volume, export/import lanes, pain points, urgency)
• Classify leads as Cold, Warm, or Sales-Qualified based on defined criteria
• Accurately record all interactions and updates in CRM or lead tracking systems
• Ensure structured and complete handover of qualified leads to the Sales team
• Source new leads using Google Maps, LinkedIn, online research, directories, and industry data
• Build and refine targeted account lists for outreach campaigns
• Maintain accurate and up-to-date lead data, including status, follow-up dates, and classification
• Support pipeline tracking, reporting, and data quality for Marketing and Sales alignment
• Assist in ad hoc marketing and lead generation initiatives as required

Requirements:

• Experience in cold calling, lead qualification, or business development, preferably in a KPI-driven environment
• Confident in engaging prospects and conducting structured discovery conversations
• Ability to identify and engage key decision-makers (e.g., logistics, supply chain, procurement, operations)
• Strong lead sourcing and research skills using LinkedIn, Google, online databases, and industry tools
• Detail-oriented with strong CRM/data management accuracy and discipline
• Able to maintain clean, structured, and up-to-date lead records for reporting and sales handover
• Strong communication skills with ability to handle rejection and high outbound activity
• Prior experience in B2B sales, logistics, or industrial sectors is an added advantage
• Comfortable working in a fast-paced, target-driven environment

Interested candidates are invited to apply.

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