Kick-start your career in Digital Marketing and gain hands-on experience in Media Buying with real campaigns and industry-leading platforms.
Key Responsibilities
- Assist in setting up, managing, and monitoring paid advertising campaigns (Meta, Google,
- TikTok, etc.)
- Support daily campaign optimization, including budget pacing, creatives rotation, and
- audience testing
- Track and analyze campaign performance metrics such as CTR, CPC, CPA, ROAS
- Prepare weekly reports and dashboards to summarize insights and learning
- Conduct competitor and market research for media buying strategies
- Collaborate with creative and content teams to align ad messaging and visuals
- Stay updated on platform trends, ad formats, and best practices
- Offline Media tracking and execution
- Other tasks as requested
Learning Exposure
- Gain hands-on experience in setting up and managing paid media campaigns across Meta, Google, and TikTok Ads.
- Learn media planning, budget allocation, campaign optimization, and audience targeting strategies.
- Develop an understanding of key performance marketing metrics such as CTR, CPC, CPM, CPA, ROAS, and Conversion Rate.
- Build skills in campaign performance analysis, reporting, and data-driven decision-making.
- Learn how to conduct competitor analysis and market research to support media buying strategies.
- Collaborate with creative and marketing teams to understand how ad creatives and messaging impact campaign performance.
- Gain exposure to both online and offline media planning and execution.
- Stay updated with the latest digital advertising trends, platform features, and best practices.
- Develop practical experience working in a fast-paced marketing environment while improving communication, project coordination, and problem-solving skills.
