Responsibilities
To collaborate with and support media teams on research and data needs, addressing both daily business requirements and business pitches, including:
- Tracking of competitive media spending & activities, and extracting media behavior data
- Tabulate data into MS Excel or MS PowerPoint with topline analysis
- Assist in ad hoc consumer research e.g., in-depth interviews, focus groups, online surveys
- Administering research data and tools, including system and data updates and user management
Software That You'll Use
- Company's proprietary tools - particularly Starcam
- Nielsen - AQX, Arianna, Clear Decision
- Kantar Parallels
- GFK Probe
- GWI
- YouGov
- SimilarWeb
- Pulsar
Qualifications
Key skills required:
Technical & Analytical Skills
- Comfortable working with numbers and analyzing data
- Basic skills in MS Excel, PowerPoint, and Google Slides
- Able to turn data into simple presentations
Communication & Collaboration
- Can write clearly and speak confidently
- Works well with different teams
Project, Time and Resource Management
- Pays attention to details
- Can manage time and meet deadlines
- Knows how to use available tools and resources effectively
Personal Attributes
- Curious and interested in understanding consumer behavior
