The salary for this role is USD 630/month. We have a performance-based advancement system that can lead to increased compensation over time.
About Us
Publicity For Good (PFG) is a U.S.-based public relations firm that partners with purpose-driven, profitability-conscious brands worldwide.
We specialize in working with Consumer Packaged Goods (CPG) companies, particularly in the Food & Beverage, Fashion, and Beauty sectors. Our team secures high-impact media placements for clients through top-tier global outlets such as CBS, Fox News, Vogue, and Forbes.
At PFG, we amplify brands that are making a difference. Our focus is on meaningful visibility, measurable results, and long-term growth. We also operate Signal Raptor, a standalone software solution that enhances brand exposure and supports business scaling.
Role
The Media Specialist is responsible for supporting the Publicist with back-end tasks and ensuring smooth media and client operations. Direction and training will come directly from the Publicist or PR Manager.
You will handle a wide range of administrative and PR-related tasks including scheduling, email and inbox management, reporting, Airtable updates, and coordinating with both clients and media.
Responsibilities
- Support PR clients by managing media opportunities, responding daily, and delivering to clients same-day.
- Manage media inquiries inbox and send daily PR opportunities after review.
- Coordinate client-media interviews and follow up with media contacts.
- Update coverage books, live links, and client media tracker.
- Ensure weekly product requests are tracked, updated, and followed up on with clients
- Prepare daily, weekly and monthly reports.
- Update Airtable, PR agendas, and the PR Playbook.
- Conduct industry research, create media lists, schedule meetings, and prepare presentation slides.
- Contribute to team projects and initiatives.
Results
- Media opportunities are delivered daily and all messages are answered promptly.
- Clients consistently receive accurate and timely reports (daily, weekly, monthly)
- Media interviews and opportunities are confirmed, scheduled, and completed successfully.
- Airtable, trackers, and client records are consistently accurate and up to date.
- Strong communication, organizational, and administrative support delivered to Publicists and clients.
- Independent execution of administrative and PR projects, even under pressure.
Requirements
- Strong internet connection and experience with Slack, Zoom, and Google Workspace (Docs, Sheets, Drive, Calendar).
- 1-2 years as an Executive Assistant, PR Assistant, or Media Coordinator.
- Excellent communication, organizational, and time management skills.
- Ability to prioritize multiple tasks, meet deadlines, and work autonomously in CST hours.
- Analytical, proactive, and detail-oriented.
- Familiarity with PR tools (Cision, Slack) and file-sharing platforms (Dropbox, OneDrive, Google Drive).
- Professional demeanor with strong problem-solving skills and discretion.
- Customer-service mindset with a desire to support and help clients.
- Ability to anticipate and resolve problems before escalation.
Remuneration & Rewards
- Type: Contract position (full-time hours)
- Location: Remote (aligned to Central Time Zone hours)
- Growth: Opportunities to advance based on performance.
- Development: Access to PR training resources, mentorship, and ongoing professional development.
- Performance: Regular feedback and reviews, with advancement pathways available
The salary for this role is USD 630/month. We have a performance-based advancement system that can lead to increased compensation over time.
