Middle/Senior Media Buyer (Facebook Malaysia Market)
Location: Remote
Type: Full-Time
Industry: iGaming
Role Summary
We are seeking a results-driven Middle/Senior Media Buyer with deep technical expertise in the Malaysian iGaming landscape. In this role, you won't just be managing ads; you will be the architect of a high-performance funnel. You will be responsible for the end-to-end lifecycle of Facebook campaigns, from bypassing platform restrictions to optimizing for high-value player deposits. This is a high-autonomy position for a specialist who thrives in a performance-oriented environment.
Key Responsibilities
- Full-Funnel Execution: Independently build and manage the entire user journey, from the first touchpoint on Facebook to the final player deposit.
- Market-Specific Strategy: Launch and scale traffic specifically for the Malaysian market, staying ahead of local trends and player behaviors.
- Technical Resilience: Implement and maintain cloaking, anti-ban strategies, and agency ad accounts to ensure consistent uptime in a restricted niche.
- Creative Direction: Conceptualize high-converting hooks and provide clear, professional Briefs (TORs) for our design team to implement.
- Performance Analysis: Monitor and optimize based on core KPIs, specifically ROAS (Ratio of deposit amount to marketing expenses) and Player Value.
- Traffic Quality Control: Analyze post-acquisition data to ensure traffic is converting into active, high-LTV users.
Skills & Qualifications
- Experience: 3+ years of proven Facebook Media Buying experience.
- Niche Expertise: Mandatory background in the iGaming/Gambling sector.
- Market History: Recent experience (last 612 months) running traffic specifically in Malaysia.
- Technical Mastery: Advanced knowledge of Cloaking, BM Ads, and managing agency accounts.
- Budget Management: Proven track record of managing monthly spends in the $30k$40k range.
- Language: Professional fluency in English for internal team communication, Bahasa Malay in Fluent level.
- Independence: Ability to work as an individual contributor and manage your own workflow.
Cultural Fit & Values
- Performance-First: You are motivated by results and comfortable in a compensation structure that rewards high ROAS.
- The Hacker Mindset: You are proactive in finding workarounds to platform restrictions and don't get discouraged by account bans.
- In-House Dedication: We prefer an In-House background where you treat the product as your own.
- Analytical Rigor: You make decisions based on data, not just gut feelings about creatives.
Benefits & Perks
- Performance Bonuses: A compensation structure tied directly to your campaign success and profitability.
- Total Remote Flexibility: Work from anywhere in the world.
- Dedicated Creative Support: Access to in-house designers to bring your TORs and creative visions to life.
- Growth Potential: Opportunities to manage larger budgets as you prove your ROAS and stability.
