Motion Graphic & Video Producer

JOB SUMMARY

The Motion Graphic & Video Producer is responsible for transforming brand and campaign objectives into impactful visual stories that drive engagement, trust, and conversion.

The ideal candidate is both a hands-on creator and a strategic storyteller capable of planning, shooting, editing, and animating across multiple formats (short-form, corporate, educational, and product content).

KEY ACCOUNTABILITIES

Strategic Ideation & Campaign Alignment

• Research and conceptualize video and motion content ideas aligned with campaign goals and audience insights (B2C & B2B).
• Collaborate with marketers and the digital marketing team to ensure message hierarchy, pacing, and visuals align with audience intent and platform best practices.
• Provide constructive creative feedback on briefs and creative reviews to improve storytelling, clarity, and brand impact for upcoming campaigns.
• Develop storyboards, scripts, and shot plans that communicate complex healthcare information clearly for the target audience.

Motion Graphics & Video Production Excellence

• Design and animate 2D motion graphics, explainer videos, and brand visuals that bring products and educational topics to life.
• Plan, shoot, and edit production videos (corporate stories, product demos, testimonials, and event coverage) with high technical and creative quality.
• Manage pre-production (shot lists, lighting, sound setup) and post-production (editing, color grading, subtitles, sound design) to deliver professional and engaging outputs.
• Optimize logo placement, visual hierarchy, and readability for all outputs, ensuring the brand remains visible and respected across platforms.
• Maintain compliance with MAB/MOH advertising guidelines, ensuring all visuals and messages adhere to healthcare industry standards.

Workflow Management and Delivery

• Manage the end-to-end production timeline, ensuring deliverables are completed on time for social media posting schedules and campaign rollouts.
• Work closely with the Creative Powerhouse designers to maintain cohesive brand visuals across static and motion assets.
• Establish efficient production workflows, asset management systems, and naming conventions for version control and easy retrieval.
• Coordinate with vendors or internal stakeholders during large-scale shoots or campaigns.

Data-Driven Optimization & Creative Leadership

• Review performance data with the Digital Marketing Team to assess video impact and identify improvement opportunities.
• Use insights to refine video structure, pacing, storytelling, and design choices for better audience retention and conversion.
• Stay updated on emerging video trends and AI tools to enhance engagement and efficiency.
• Introduce new formats or creative tests to continuously elevate brand storytelling and effectiveness.
• Upskill the internal design team through knowledge sharing regarding motion graphics, video best practices, and new tools.
• Build and maintain a video content library and reusable templates for ongoing efficiency and scalability.

KEY CHALLENGES

• Balancing creative storytelling with strict MAB/MOH advertising and compliance requirements.
• Meeting campaign deadlines and social media posting schedules while maintaining quality and compliance.
• Handling multiple brands, campaigns, and content formats simultaneously.
• Keeping up with fast-changing video trends, AI tools, and platform algorithms (TikTok, Reels, YouTube Shorts).

KNOWLEDGE, SKILLS & EXPERIENCE

Knowledge

• Strong understanding of motion graphics, video production workflows, and storytelling principles.
• Familiarity with digital marketing fundamentals (awareness, engagement, conversion) and how video supports each stage.
• Knowledge of branding principles including logo visibility, message hierarchy, color use, and visual balance.
• Understanding of social and digital platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn) and their video content requirements (frames, hooks, and CTAs).
• Basic understanding of data and creative performance metrics (CTR, watch time, engagement) to guide optimization.

Skills

• Technical Proficiency: Advanced skills in Adobe After Effects, Premiere Pro, Illustrator, and Photoshop (or equivalent).
• Design & Brand Sensitivity: Strong eye for composition, typography, motion rhythm, and brand protection (logo usage, readability, placement).
• Video Production: Hands-on ability to plan, shoot, light, record, and edit short- and long-form videos.
• Project & Workflow Management: Ability to manage multiple timelines, files, and stakeholders with strong attention to detail.
• Feedback & Collaboration: Confidence to give and receive creative feedback, and align with marketers, designers, and social media teams.
• Analytical Thinking: Ability to interpret content performance data and recommend creative improvements.
• Innovation & Experimentation: Willingness to test new formats, trends, and tools (including AI) to keep content fresh and competitive.

Experience

• 35 years of experience in motion graphics design, video production, or creative content creation (agency or in-house).
• Proven experience producing social media videos, animated explainers, and corporate/product videos from concept to delivery.
• Experience creating digital display ads or programmatic creatives for Google Ads, Meta Ads, or e-commerce campaigns.
• Experience collaborating with cross-functional marketing teams and adapting to multiple brand tones or campaign goals.
• Demonstrated ability to manage tight deadlines and multiple concurrent projects.
• Background in healthcare, FMCG, or e-commerce industries is an advantage.