Multimedia Designer

Summary of Position:

This is not a hype reel position. We're not chasing viral moments or producing content for shock value. We make considered, well-crafted content — the kind that makes someone stop, feel something, and understand who we are.

As our Multimedia Designer, you'll work across a mix of brand storytelling, product content, and performance ads. The brief changes, the platform changes, the format changes — your job is to read each one and find the right edit for it. Sometimes that's a quiet, atmospheric reel. Sometimes it's a punchy 15-second ad. The skill is knowing the difference.

The role

1. Hook engineering

Deliberately construct the first 1–3 seconds using all three hook layers: visual hook (thumb-stopper framing), text hook (title text that creates a curiosity gap), and spoken hook (fewest words for maximum clarity). All three must be aligned — confusion causes churn.

2. Drop-off analysis and iteration

Watch drop-off graphs frame by frame. A 45-degree or flatter retention curve by second 3 is the target. Identify the exact second people leave and redesign that moment. Produce 3–10 variants of the same core idea to A/B test hooks, captions, and visual framing.

Learn from each rep before batching.

3. Editing for absorption rate

Every cut serves comprehension, not style. Trim fluff without breaking clarity. Use captions that oscillate word-by-word. Layer title text that gives context even before the viewer reads captions. Active voice, fewer words, maximum absorption on every sentence.

4. High-volume performance creative

We run hundreds of ads per week from the same pool of raw footage. Your job is to repurpose, recut, and reframe existing footage into multiple angles rapidly. Different hooks, different captions, same shoot.

5. Tell stories with footage

You'll often be handed raw footage and a brief — and your job is to find the story inside it. Pacing, music selection, structure, and the emotional arc of an edit matter here. You're shaping a feeling, not just trimming clips.

6. Optimise for shares, not just views

Instagram's algorithm now weights share rate above likes and comments. Every edit decision should ask: is this worth sending to someone Cut anything that wouldn't survive a DM forward.

7. Adapt content for each platform

The same shoot might produce an Instagram Reel, a YouTube Short, and a paid ad. You understand how format, rhythm, and first-second framing differ across platforms — and you adapt without being told.

5. Light shooting capability

You can pick up a mirrorless or phone rig to capture B-roll or product pickups when needed. Not your primary role, but useful when a shooter isn't on set.

General Requirements:

1. Taste + analytical brain
2. Obsessive iteration, not attachment to any single piece
3. Platform-native understanding
4. Speed without sacrificing intent

Function Skills Required

Multi-variant production – must have

Can take one source clip and produce 5 meaningfully different versions — not just a colour tweak or font swap. Each variant tests a different hook angle, pacing style, or caption strategy. Must be able to explain the hypothesis behind each one.

Caption & text overlay craft – must have

Understands the difference between captions and title text and uses both intentionally. Captions are styled for readability and rhythm — not default CapCut output. Title text is written to create curiosity gaps and provide context before the viewer can hear the audio.

Speed under volume – must have

Comfortable delivering 20–30+ pieces per week at the top of the funnel. Has a personal system — preset libraries, template timelines, organised footage folders — that removes repetitive friction and protects creative decision-making time.

Ego-free revision culture – must have

Treats every edit as a hypothesis, not a finished work. Receives data feedback — this dropped at 4 seconds — without defensiveness and immediately translates it into the next iteration.

Hook construction from scratch – must have

Can independently write and execute all three hook layers (visual, text, spoken) before anyone briefs them. Knows the difference between implied and direct contrast. Can look at a 3-second clip and tell you exactly what is and isn't working and why.

Retention graph literacy – must have

Can open a drop-off graph, identify the frame where viewers leave, and propose a specific edit to fix it. Not the video didn't perform well — viewers drop at 4 seconds, which is exactly when we cut away from the product reveal before the payoff.

Competitive content research - Strongly preferred

Actively watches winning videos in the brand's niche as a study habit, not just as a consumer. Can break a viral video into its components — format, hook type, pacing, text style — and propose an adaptation for the brand without being asked.

Mobile-first framing instinct - Strongly preferred

Edits for 9:16 natively, not as an afterthought crop from 16:9. Knows where eyes land on a vertical screen, how text placement interacts with UI chrome (TikTok buttons, Instagram handles), and how to use visual hierarchy in a 1080x1920 canvas.

Basic motion graphics - Strongly preferred

Not a full motion designer, but can build animated text reveals, kinetic captions, and simple lower-thirds without needing a separate designer for every asset. After Effects fundamentals or equivalent.

Platform-specific formatting – nice to have

Knows the nuanced format differences: TikTok rewards longer hooks and trending audio; Reels rewards early visual contrast and share-bait; YouTube Shorts rewards clear educational payoff. Can adapt the same source footage for each without re-shooting.

Fluent in editing softwares

Proficiency in at least two of: Adobe Premiere Pro, DaVinci Resolve, CapCut. We're platform-agnostic — use what you work best in.

Literacy in motion and graphics software

Working knowledge of After Effects for basic text animation, lower thirds, and simple motion work. You don't need to be a motion designer — just self-sufficient enough not to be blocked by simple graphic needs.

Familiarity in AI tools

Familiarity with AI-assisted captioning and audio tools (e.g. Captions.ai, Descript, ElevenLabs) is a plus — not a requirement.

About STTOKE INC.

STTOKE is an Australian drinkware company born of Melbourne, in the year of 2018. We love our coffee just right - 1 part coffee, 4 parts milk, and we even made our own cups for it; sleek, and simple. We say we do, but we won't judge that you don't.

'Don't Rush The Good Stuff we like to say, because life's better when you enjoy the ride.

We're a small, internationally distributed team — think carefully before we move, but move with intention when we do. This role gives you exposure to a real brand operating across multiple global markets, with creative work that sits between coffee culture, lifestyle, and design.

You'll have genuine creative input. We care about the craft, not just the output metrics.