Company Description
MSCM Studios is a marketing agency with over 10 years of expertise in creating high-quality content and managing social media strategies for businesses aiming to grow their market presence. Having collaborated with 350 clients locally and internationally, MSCM Studios has produced over 2,000 professional videos, amassing over 200 million views. The agency offers a broad range of services, including social media commerce (TikTok Shop / Shopee / Lazada), content creation, social media account management, influencer campaigns, training and education, media and PR, and customized campaigns.
Role Description
The Ecommerce Specialist in this executive role will be responsible for managing and enhancing e-commerce sales of our clients in platforms TikTok Shop / Shopee / Lazada - analyzing market trends and consumer behavior, implementing marketing strategies to increase sales, and ensuring seamless online shopping experiences. The role also involves collaborating with the team to optimize sales performance and creating strategies to grow the e-commerce presence.
Shop category: Daily household food
Working hours: 3pm - 12am Wednesday - Sunday (MON & TUE OFF) OR 5pm - 12am Sunday - Friday (SAT OFF)
Replacement leave available for hours worked outside schedule
Qualifications
- Proven results from e-commerce management and sales
- Proficient in E-Commerce operations, including platform management and online sales optimization
- Strong Marketing and Sales skills with the ability to develop and implement effective strategies to increase brand visibility and drive revenue
- Excellent Analytical Skills to monitor and assess performance metrics, consumer behavior, and market trends
- Effective Communication skills to collaborate with teams, stakeholders, and clients
- Experience with social media or digital marketing platforms is an advantage
Objectives of the role
- Developing and executing social media e-commerce strategies to drive online sales and enhance the customer experience.
- Managing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management.
- Collaborating with cross-functional teams, to ensure smooth e-commerce processes.
- Monitoring and analysing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction.
- Implementing digital marketing initiatives to drive traffic and sales.
- Managing relationships with third-party vendors, including logistics partners, and e-commerce platforms.
- Analysing sales performance and customer behaviour to identify opportunities for improvement.
- Implementing A/B testing and conversion rate optimization (CRO) strategies.
Your tasks
- Manage product listings, descriptions, and pricing in the online store.
- Regularly update product information, images, and descriptions to ensure accuracy, appeal, and consistency.
- Allocate ads budget effectively with regular monitoring
- Find and manage and be present for live host sessions
- Find and liaise with affiliates
- Communicate effectively with stakeholders: project managers, team, freelancers and clients.
- Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.
- Analyse customer behaviour and trends to identify growth opportunities and areas for improvement.
- Monitor platform functionality and handle troubleshooting issues with the e-commerce platform
- Coordinate with logistics and fulfilment teams to ensure timely and accurate order processing and delivery.
- Provide excellent customer service to solve issues quickly.
- Analyse data from to monitor site traffic and customer behaviour.
- Daily track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns.
- Stay updated with the latest trends and best practices in e-commerce and digital marketing
- Experiment with new tech and new ways of working as and when technologically feasible
