Who is LOral
L'Oral is the world's largest and most profitable beauty company. Present in over 150 countries, LOral has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oral Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beaut, Ralph Lauren, Diesel, Biotherm, Clarisonic, Krastase, L'Oral Professionnel, Matrix, Vichy, and La Roche-Posay.
For more than a century, LOral has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.
Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.
The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.
When beauty and tech collide, the impossible can happen!
In our journey, we are looking for talented individuals who can lead us on this mission.
Would you like to be a part of the adventure
Why join us
Being the world's #1 beauty company, L'Oral empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oral has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.
We define success as making a positive, conscious impact. At LOral, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget
Omni Retail & Education Manager
L'Oral Luxe MY is on a journey to become the leading omni-channel beauty group. We started our journey focusing on bringing together and integrating our businesses and teams in retail & digital. The We continued the journey becoming intentionally omnichannel and elevating key decisions across the business on spending, priorities and projects to be driven by principles and metrics that are strategically channel aligned. In the present state, we aspire to build on the existing momentum to double down on whats working and experimenting with newer areas to constantly find our true north in omnichannel.
This role will demonstrate success in developing and executing transformative retail strategy. From Beauty Advisor transformation to Omni-Beauty Advisors, transforming our point of sales to a point of experience by building strong services and Beauty advisor community engagement, this role works closely with key internal partners across the LUXE division to execute on the vision to improve customer experience, empowering Omni-Beauty Advisors with data, education and digital retail tools to better serve our customers. This role will be responsible to drive the brand(s) omnichannel mindset, defining, spreading and measuring the use of core-omnichannel metrics, including but not limited to omnichannel customers, omni-channel distribution. attribution of pre-store digital touchpoints (e.g. BACC, O2O Biz WA) and attribution of store-aided digital transactions (e.g. iBeauty, Beauty Tech, etc.).
The role is responsible for leading the Omni-Beauty Advisor team towards extraordinary results; accelerate the business through retail sales and education activation.
Key Job Responsibilities:
Build and implement sales strategy with supplemental education plan to drive sales growth for the assigned brand(s).
Drive the implementation and execution of end-to-end customer experience, from big leaps changes to daily operations.
Drive business innovation and business development across all distribution channels and touchpoints.
Implement commercial strategy and align commercial priorities within the assigned brand(s).
Monitor customer experience and ensure high level of service excellence across all brands through measurable tools.
Drive Sustainable Financial Results
Develop business, adapting policies and way of working to improve turnover , profitability, client experience as well as financial optimization
Advises LLD SG Lead & Brand Manager on distribution strategy and maintain strategic retailer relationship
Works closely with Marketing, Trade Marketing, PR, digital, to define the best 360 strategy each channel
Negotiates in collaboration with KAM with retailer to maximize business opportunities
Ensure an efficient retail organization model - Manage and Monitor BA Productivity
A Great Place to Work
Being a strong, value-driven leader that inspires, develops and challenges the team to achieve excellent results.
Oversee retail BA population on recruiting, on-boarding and retention plans.
Coach, motivate and develop counter/store managers. Take corrective measures to strengthen their performances.
Supervise and support BA training and development.
Oversees retail population maximizing empowerment and enablement
Define and implement omnichannel compensation and rewards schemes in line with brand(s) strategy.
KPIs include:
Sell-in & Sell-Out Achievement, Market Share Gain, Brand Ranking
BA attrition rate
Productivity Store and BA
Profitability Channel / Store
Brand omni-channel KPIs
BA Pulse Results Engagement & Enablement
Service Excellence KPIs NPS, CXE
You have....
Minimally 4 to 5 years working experience in brand/retail management or at least 1 to 2 years handling omni-channel/digital strategy & initiatives (brand side or agency side).
Outgoing personality, with good networking and influencing skills
Excellent communication skills, fluent in English language (both verbal and written)
Eye for details with problem-solving and project management skills and mindsets
Ability on multi-tasking and energy to deliver with tight timelines
Ability to communicate effectively with internal and external partners, and to anticipate the needs of both groups
Strong business and retail acumen
Why should you work for LOreal
LOral is richly endowed with a portfolio of international brands that is unique in the world and that covers all the lines of cosmetics and responds to the diverse needs of consumers the world over
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