Our client is a fast-growing Chinese beverage brand specializing in tea and fruit-based drinks, with a growing presence across Asia. The company operates through both directly managed and franchised stores and is rapidly expanding its footprint in Malaysia.
They are currently looking for an experienced F&B Operations Manager with strong store operations, team management, and franchise experience to support their business growth and expansion.
Key Responsibilities
- Oversee the daily operations of both directly operated and franchised stores, ensuring smooth execution of operational standards, SOPs, and food safety requirements.
- Develop, implement, and continuously improve SOPs and operational standards to ensure consistency across all stores.
- Coordinate new store opening preparations, including staff recruitment and training, material allocation, operational setup, and marketing activity execution.
- Analyze store performance data, including daily sales, gross profit, and labor efficiency, and develop action plans to improve overall store performance.
- Build and develop a strong operations talent pipeline through regular coaching, training, and store visits to enhance QSC (Quality, Service, and Cleanliness) standards.
- Act as the key liaison with regional distributor teams, ensuring effective communication of company information, policies, updates, and documents, as well as organizing regular distributor meetings.
- Execute GTM (Go-to-Market) product launch plans and ensure all GTM strategies are effectively implemented at store level.
- Implement regional promotional campaigns and coordinate large-scale regional store activities and events.
Requirements
- Diploma or Bachelor's degree in Business, Hospitality Management, or a related field.
- Minimum 4 years of operations management experience within the franchise beverage or F&B industry.
- Strong knowledge of store operations and standardization, with strong analytical, problem-solving, and decision-making skills.
- Strong ability to work under pressure and adapt to frequent store visits, with the ability to effectively motivate and lead teams.
- Experience with leading beverage brands such as MIXUE, ZUS Coffee, Tealive, or similar franchise beverage brands will be an advantage.
