About the role
Lead and manage the end-to-end development of Own Brand health care and healthy food products for Malaysia market, with potential expansion into other DFI markets. Identify emerging consumer needs, market trends, and business opportunities to develop differentiated and competitive Own Brand products.
Key responsibilities
- Conduct market intelligence, consumer insights analysis, and competitor benchmarking to ensure products deliver clear customer value and market differentiation
- Identify, evaluate, and develop strategic partnerships with supplier partners to support Own Brand product development initiatives
- Manage the supplier matrix and performance to ensure product innovation, quality, cost competitiveness, and supply reliability
- Negotiate product costs, commercial terms, and development timelines to maximize profitability and achieve business objectives
- Drive continuous improvement initiatives with supplier partners to enhance product quality, innovation, and operational efficiency
- Partner closely with the Technical Team and Hong Kong Product Development Team to ensure all Own Brand products meet company quality standards and customer expectations
- Monitor product performance and identify opportunities for product enhancement, reformulation, range extension, or discontinuation where appropriate
Key Requirement
- Bachelor's Degree in Science, Chemistry, Pharmacy, Nutrition or related disciplines
- Minimum 5 years experience in Product Development or Category Management, within health care, pharmacy or consumer health industries
- Experience in pharmacy chains, health and wellness retailers, consumer health brands, or Own Brand development and strong health care supplier partner network
- Strong knowledge of health care product regulations, registration requirements, and compliance standards in Malaysia
- Proven track record of managing product development projects from concept through commercialization
- Strong analytical and commercial acumen with the ability to interpret market trends, consumer insights, sales performance, and competitor activities
- Excellent communication, stakeholder management, negotiation, and interpersonal skills
- Self-motivated, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment
- Strong problem-solving skills with the ability to work independently and drive results
- Fluency in spoken and written English and Bahasa Malaysia is essential
