Job Description
Job Description
Oversee the end-to-end execution of social media campaigns across owned handles, ensuring creative excellence, brand consistency, and operational efficiency.
This role partners with Creative Teams, Brand Stakeholders, Channel Managers, and Analytics Teams to manage campaign planning, content approvals, and UGC integration.
The Social Campaign Specialist ensures that all social assets are strategically aligned, executed on time, and optimized for engagement and brand resonance.
Plan and oversee social media campaigns across platforms, ensuring creative alignment and brand consistency.
Manage content approval workflows, coordinating with creative, brand, and legal teams.
Curate and publish user-generated content (UGC) to enhance authenticity and engagement.
Ensure seamless operations across campaign cycles planning, scheduling, publishing, and post-campaign reviews.
Partner with Channel Managers to align campaign timelines with overall content calendars.
Supervise creative asset delivery and ensure adherence to tone, visual identity, and platform-specific requirements.
Track performance inputs and work with analytics teams for continuous optimization.
Skills And Experience
Experience
Minimum 4-6 years experience in end-to-end social campaign management
Functional
Social Campaign Planning & Management
Creative Oversight & Brand Alignment
UGC Curation & Activation
Operational Workflow & Calendar Management
Cross-Functional Coordination
Technical
Social Media Management Platforms (Sprinklr, Dash Hudson, Hootsuite)
Content Calendar & Asset Management Tools
Education
Bachelor's degree in Marketing, Business, or relevant studies.
