Paid Ads Lead

Role Description

• Lead paid media efforts by planning, executing, and optimizing ad campaigns across platforms like Meta and Google (and other relevant digital channels). Ensure each campaign aligns with client goals, delivers measurable ROI, and upholds the company's standards for performance and excellence. 
• Set up and manage campaigns with precision, maintaining a 99% accuracy rate in structure, tracking, and reporting. Analyze performance data relentlessly to reduce costs, improve targeting, and maximize conversions while consistently delivering high-impact results. 
• Partner with client managers to provide proactive insights, troubleshoot issues, and recommend strategic actions. Share learnings across the organization to strengthen team performance and build client trust.

Monthly Salary Range:

RM 4000 - RM 8000 (highly depending on work experience, skill sets, and job fit)

Requirements: 

• Minimum 1 years of proven experience in paid advertising / paid media management (Meta, Google Ads, etc.).  
• Professional or native fluency in English, both written and spoken, is required.  
• Highly detail-oriented with strong organizational and documentation skills.  
• Humble, Hungry, & Smart – thrives in a lean, mission-driven, and cross-functional environment.  
• Strong track record of tracking, data reporting, and performance optimization.  
• Comfortable working directly with directors, client managers, and external vendors on strategy, compliance, and reporting.

We're looking for someone who fits our values:

Unimpeachable Character

• We don't gossip
• We always have a choice
• We think clarity is kindness
• We act in TCI's best interest
• We uplift, we don't teardown
• We do what we say we will do
• We make sure the truth is heard
• We trust & depend on each other
• We fall to the level of our systems
• We do what is right, not what is easy
• How we do anything, is how we do everything

Level 10 Humility

• We can-if
• We do not worry
• We fail forward
• We raise our hands
• We think in decades
• We reframe problems
• We invest, not borrow
• We see it, own it, do it
• We practice radical candor
• We take extreme ownership
• We don't assume; always ask
• We lead with context not control 
• We fix the process, not the person
• We come to serve, not to be served
• We consider others more important

Competitive Excellence

• We try harder
• We eat the frog
• We are resilient
• We are only at 40%
• We fight mediocrity 
• We are always improving
• We do not miss deadlines
• We obsess over our clients
• We make people say Wow!
• We are ridiculously responsive
• We default to purposeful action
• We delegate, automate, eliminate
• We care most about the final inch
• We communicate clearly & concisely
• We consistently exceed expectations
• We pursue perfection to catch excellence