Paid Media Full Time

Company Description Tin City Impact (TCI) is an end-to-end digital creative agency focused on driving revenue, branding, and engagement impact for clients. The team comprises industry experts across brand strategy, digital platforms management, paid digital advertising, lead generation, web development, SEO, and creative production. TCI emphasizes high-performance service that helps clients sell more while reducing operational stress. The agency values motivated team members who collaborate to deliver measurable results and free clients time through streamlined digital solutions.

Role Description The Lead – Paid Media role is a full-time, on-site position based in WP. Kuala Lumpur. This role is responsible for planning, executing, and optimizing paid media campaigns across digital channels to meet client performance and branding objectives. Day-to-day tasks include developing media strategies, setting budgets, selecting platforms, managing ad trafficking, and monitoring campaign performance. The Lead – Paid Media will analyze data, generate performance reports, and make recommendations to improve ROI and engagement. The role also involves collaborating with marketing, creative, and account teams, presenting insights to clients, and staying current with new media trends, tools, and best practices.

Salary Range: RM 4000 - RM 8000

Qualifications

• Strong media planning skills, including budgeting, channel selection, and campaign optimization.
• Excellent communication abilities for internal collaboration, client presentations, and clear reporting.
• Solid marketing knowledge with experience in performance marketing and brand-focused campaigns.
• Awareness of new media platforms and trends, with the ability to translate them into effective paid strategies.
• Research skills to analyze audiences, competitors, and campaign data for insight-driven decision-making.
• Proficiency with digital advertising tools and platforms (e.g., Google Ads, Meta Ads Manager, programmatic platforms).
• Experience leading or mentoring a team in a digital agency or similar environment.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Strong analytical mindset, attention to detail, and ability to work on-site in WP. Kuala Lumpur.