Partner Campaign Channel Management, Ideation & Execution
- Conceptualise B2C marketing partnerships / co-branded campaigns targeted at driving incremental sales and profitability, acquiring new and engaging existing users in Singapore
- Liaise with internal teams and external partners to bring to life such partner campaigns that mutually benefit all stakeholders
- See through the preparation and execution of necessary deliverables for such partner campaigns
- Assist with brainstorms and rollout of quarterly marketing plans together with the SEA Marketing team
- Manage the implementation, daily tracking, and success measurement of partner campaigns and marketing plans with partner involvement
Data Analysis
- Assess and optimise the performance of partner campaigns by pulling and analysing relevant data using self-service internal tools such as Tableau
- Formulate simple models to project the performance of ongoing partner campaigns
- Work with other internal teams to obtain additional data points that can value-add to partner campaign analysis
- Use data points to justify opportunities for new initiatives with partners
KOL And Affiliate Management
- Identify and provide support in establishing meaningful partnerships with new and existing external stakeholders for KOLs and affiliates
- Communicate regularly with existing partners to propose new collaborative initiatives throughout the year, optimise ongoing campaigns, and renew long-term or tactical arrangements
Minimum Requirements
Based in Malaysia/Thailand
- Min. 4+ years experience
- Degree in Business Management / Communications/Marketing
- Fluent English and Chinese
- Attention to detail, good time management, independent
- Strong Microsoft Software including ability to create good powerpoint presentations for executive presentations/dashboarding skills including Tableau
- Previous experience in Partnerships / Affiliates roles a plus (commercial business acumen)
