Short Summary This Role :
Building, managing, and scaling high-impact partnerships that support TikTok Shop's mission of enabling MSMEs, creators, and local businesses across Malaysia. This role works closely with government agencies, corporate partners, financial institutions, and internal teams to design and execute strategic programmed that drive platform growth, seller enablement, and positive social impact.
This position will support the end-to-end lifecycle of strategic initiatives — from opportunity scouting, proposal development, stakeholder management, programmed execution, to impact reporting. This role requires strong communication, structured thinking, agility in execution, and the ability to manage multiple programmed simultaneously.
Job Responsibilities:
1. Partnership Development & Ecosystem Growth:
- Source & Onboard: Identify and secure high-value partnerships with government agencies, corporate brands, MSME organizations, local councils, and industry enablers.
- Negotiate & Align: Draft proposals, pitch decks, and agreements (MoUs/grants) that align with national SME agendas and TikTok Shop's commercial goals.
- Relationship Management: Cultivate robust, long-term partnerships that accelerate local seller adoption and digital transformation.
2. Programme Design & Execution:
- Co-Create Impact: Design dynamic partnership programs, including upskilling workshops, district roadshows, grant pipelines, and co-branded CSR initiatives.
- End-to-End Delivery: Oversee seamless operational rollouts—from seller selection and agenda planning to cross-functional alignment and post-mortem tracking.
3. Strategic Planning & Insights:
- Market Intelligence: Conduct policy and market research to uncover new growth opportunities in creator-seller enablement, rural development, and digitalization.
- Performance Tracking: Monitor program KPIs, local impact metrics, and commercial growth indicators to present actionable insights to senior leadership.
4. Stakeholder Communication & Governance:
- High-Stakes Communication: Act as the primary liaison for government officers and external partners, ensuring seamless governance and alignment.
- Content & Narratives: Draft compelling speeches, briefing notes, talking points, and event narratives.
- Cross-Functional Synergy: Bridge internal teams—Marketing, Training, Category, and Creator/Affiliate—to ensure campaign success.
5. High-Visibility Events & PR Support:
- Experiential Marketing: Lead or assist in managing landmark events, symposiums, roadshows, and LIVE showcases.
- Visibility Coordination: Showcase social impact features, seller booths, and creator involvement alongside PR and talent teams
Job Requirements:
- Bachelor's degree in Business, Marketing, Public Policy, Economics, Communications, or a related field.
- At least have 2 to 4+ years of proven experience in strategic partnerships, government relations, program management, or e-commerce. Prior exposure to working with GLCs, SMEs, or grassroots community activations is a massive plus.
- Good in verbal and written communication skills in both English and Bahasa Malaysia, with a proven talent for creating stellar pitch decks and proposals.
- Highly adaptable, structured thinker who thrives in fast-paced, high-stake environments and can juggle multiple complex projects simultaneously.
- Familiarity with e-commerce marketplaces, creator/affiliate economies, and national MSME digitization agendas.
