About Selkirk Sport
At Selkirk Sport, we're passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport's premier products and ecosystem. As a leading global brand in premium pickleball equipment, we're expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.
We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.
Position Overview
We are looking for a data-driven Performance Designer to bridge the gap between our Creative and Growth Marketing teams. While traditional design focuses on brand aesthetics, your focus will be on conversion.
You will be responsible for the high-volume production of direct-response creative assetssocial ads, landing pages, and email graphicsthat drive new customer acquisition. You understand that good design is design that performs. You will work in a rapid iteration loop: designing concepts, launching them, analyzing performance data with the media buyers, and optimizing the next batch based on what won.
Key Responsibilities
Ad Creative & High-Velocity Testing
- High-Volume Production: Design and iterate on a high volume of static and motion-based ad creatives for email, Meta (Facebook/Instagram), TikTok, Google, and YouTube.
- Modular Design: Create templates that allow for rapid testing of different hooks, headlines, value propositions, and visual styles without starting from scratch every time.
- Motion Graphics: Produce lightweight, high-converting video ads (using After Effects, CapCut, or Premiere) that are specifically pacing for social media consumption (stopping the scroll).
Funnel & Landing Page Optimization
- CRO Design: Design high-converting landing pages and advertorials. You aren't just making pages look good; you are designing for User Experience (UX) and Conversion Rate Optimization (CRO).
- Visual Hierarchy: Structure layouts to guide the user's eye toward the Add to Cart or Buy Now action effectively.
- A/B Testing Support: Partner with the marketing team to design A/B tests for email, paid ads, and landing page elements (hero images, button colors, trust badges) to improve funnel efficiency.
Data Analysis & Collaboration
- Feedback Loops: Attend weekly performance meetings to review metrics (CTR, CPA, ROAS) and translate that data into new design decisions.
- Asset Management: Organize creative assets to ensure the media buying team always has fresh content to rotate into live campaigns.
Qualifications (Required)
- 3+ years of experience in digital design, specifically within a DTC, E-commerce, or performance agency environment.
- Motion Graphics proficiency: Ability to create engaging social video ads is non-negotiable (After Effects, Premiere, or similar).
- Expert in Figma & Adobe Creative Suite: Speed and efficiency in these tools are critical.
- Data Literacy: You don't need to be a media buyer, but you must understand basic performance metrics (Click-Through Rate, Conversion Rate, Cost Per Acquisition) and how design influences them.
- Direct Response Knowledge: You understand the psychology of salesurgency, social proof, and clear calls to action.
Qualifications (Preferred)
- Experience in the sports, fitness, or outdoor industry.
- Experience with landing page builders (Unbounce, Shogun, Replo, or similar).
- Understanding of UI/UX principles for mobile-first shopping experiences.
- Basic video editing skills for editing UGC (User Generated Content) into ads.
Physical / Environmental Requirements
- The role requires extended periods of screen time.
- Ability to work in a fast-paced environment where priorities shift based on real-time ad performance data.
Additional Expectations
- Ego-Free Design: You are comfortable with the fact that sometimes the ugliest ad performs the best. You prioritize data over personal aesthetic preference.
- Curiosity: You actively swipe through your own social feeds to see what other brands are doing to stop the scroll and bring those ideas to the table.
- Speed: You thrive on momentum and can move from concept to export quickly.
- Generative AI expert: You know prompts, and can build creative content + pipelines at scale.
