Company Description
RakanSales, developed by VeecoTech, is Malaysia's AI-driven Sales Automation CRM designed to streamline sales processes for growing businesses and sales teams. We unify WhatsApp, Facebook, Instagram, email, and web forms into one intelligent platform so sales teams stop losing leads to chaos and start closing faster.
With AI-driven lead nurturing, AI-automation, AI auto follow up, smart scoring, omnichannel inboxes, and real-time dashboards, our clients see up to 30% higher conversion rates. We're ISO 27001:2022 certified, built for Southeast Asian markets, and growing fast.
Role Description
We are looking for a driven and results-oriented Performance Marketing Executive to help scale RakanSales through data-driven campaigns, lead generation, and growth marketing strategies.
You will work closely with the founder, sales, creative and event teams to execute high-performing campaigns that generate quality leads and measurable business growth.
What You'll Do
- Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and XiaoHongShu (XHS/RED)
- Build and manage lead generation funnels from awareness to conversion
- Track and report on key metrics — CPL, ROAS, CTR, and conversion rates — with clear, actionable insights
- Set up and optimize marketing automation, retargeting flows, and audience segmentation
- Collaborate with the creative team to develop high-converting ad creatives and landing pages
- Run campaigns for webinars, events, and product launches
- Stay ahead of platform changes, algorithm updates, and emerging channels
What You Bring
- 2–5 years of hands-on performance marketing or digital marketing experience
- Proven track record managing paid campaigns across two or more major ad platforms
- Strong grasp of lead generation principles and conversion funnel strategy
- Comfortable with analytics and reporting — you make decisions based on data, not instinct alone
- Excellent problem-solving skills and the ability to move fast in a startup environment
- Clear communicator who works well across teams
Bonus Points
- Background in SaaS, CRM, or tech products
- Experience running webinar or event-driven campaigns
- Familiarity with marketing automation tools and retargeting workflows
- Working knowledge of SEO, GEO, or AEO
- Experience scaling B2B lead generation, especially in SME markets
