Performance Marketing

Collektr is Asia's Premier Livestream Bidding Platform for Authentic Collectibles

Collektr is redefining how collectors discover, buy, and sell across TCG, pop culture, and high-value collectibles. By combining livestream commerce, marketplace dynamics, and community, we create a high-engagement buying experience.

We're looking for a Performance Marketing & Growth Lead to own and scale our growth engine, from paid acquisition to retention and LTV optimisation.

Performance Marketing & Growth

• Plan, launch, and optimise campaigns across Meta, TikTok, Google, and Reddit
• Execute full-funnel strategies (acquisition → activation → repeat)
• Continuously test creatives, audiences, bidding strategies, and landing flows
• Identify and scale high-performing channels and campaigns

Attribution & Analytics

• Own tracking and attribution using AppsFlyer and Google Analytics (GA4)
• Analyse performance by channel, campaign, and cohort
• Evaluate CAC vs LTV to guide budget allocation and growth decisions
• Translate data into actionable insights

Retention & Lifecycle

• Execute remarketing and retention campaigns
• Identify funnel drop-offs and improve conversion points
• Support initiatives to increase repeat purchases and user engagement

Budgeting & Optimisation

• Manage and optimise paid media budgets across channels
• Allocate spend based on performance and learning velocity
• Track and improve key metrics: CAC, ROAS, retention rate, payback period

Reporting & Collaboration

• Build dashboards and reports (e.g. Tableau)
• Share clear weekly performance insights and recommendations
• Work closely with Marcomm, Ops, and Product teams
  

• 2-3 years of experience in performance marketing or growth
• Strong hands-on experience with:
• Meta Ads & TikTok Ads
• AppsFlyer
• Google Analytics (GA4)
• Experience managing campaigns end-to-end independently
• Strong understanding of funnel optimisation, cohort analysis, and LTV vs CAC
• Analytical mindset with the ability to turn data into action
• Comfortable in a fast-paced, startup environment
  

• Experience with Reddit Ads or alternative paid channels
• Background in marketplaces, e-commerce, or social/livestream commerce
• Familiarity with CRM or lifecycle marketing tools
• Interest in collectibles, pop culture, or enthusiast communities
  

• Build and own the growth engine of a fast-scaling platform
• High ownership, fast execution, and real impact
• Work at the intersection of commerce, content, and community