Performance Marketing Executive

Summary

Are you the kind of person who gets excited by a clean campaign structure Do you dream in ROAS, CPCs and lookalike audiences but still get a kick out of great ad copy and scroll-stopping creative If yes, you're our kind of performance nerd.

We're BloomThis Malaysia's most stylish online florist and gifting brand and we're looking for a Performance Marketing Executive to join our team. You'll run the show on all things paid media, from Meta to Google to TikTok. One day you'll be launching a CNY campaign, the next optimising Mother's Day ads in real time. You'll work closely with creatives, write your own copy, build audiences, and constantly test your way to better results.

This role is perfect for someone who's equally analytical and creative, who thrives on experimentation, and who loves the chase of cracking channel performance. If you're curious, data-driven, and love pushing pixels and performance, come build something beautiful with us.

Responsibilities

Brainstorm campaign ideas with the team

Research paid marketing strategies

Build and understand customer personas

Strategise and plan digital media campaigns including timelines, budgets, audiences and creatives

Create ad copy and visual briefs for the creative team

Compile copies, visuals and videos for final setup

Build campaigns, ad sets and ads in Google, Meta and TikTok ad platforms

Update performance reports

Analyse campaign performance

Optimise campaign performance

Requirements

2+ years of experience as a performance marketer / digital media buyer in an agency or e-commerce brand

BA in marketing or related field

Experience managing Google Ads, Meta Ads and TikTok Ads platforms

Experience with Google Analytics

Highly curious, analytical and creative

Strong understanding of paid marketing strategies and best practices

Strong communication and organizational skills and attention to detail

Ability to manage various projects at once in an ever-changing environment, while working well with cross-functional teams

Strong analytical skills and ability to use data to optimize

Passion for continuous improvement