Performance Marketing (Google/Meta Ads)

ROLE FOCUS

Plan, launch, monitor, optimise, and report paid digital campaigns that generate measurable patient enquiries, appointment bookings, and campaign-driven revenue.

KEY RESPONSIBILITIES

• Manage and optimise Google Ads and Meta Ads campaigns.

• Drive leads via WhatsApp, calls, forms, bookings, and website traffic.

• Handle keyword research, audience targeting, and campaign planning.

• Monitor CPL, conversion rate, ROI, and campaign performance.

• Set up and monitor GA4, GTM, Meta Pixel, UTM, and conversion tracking.

• Coordinate mobile-friendly, fast, conversion-focused landing pages.

• Prepare weekly and monthly campaign reports.

REQUIREMENTS

• 1–3 years of experience in digital marketing, paid ads, or lead generation.

• Hands-on experience with Google Ads and/or Meta Ads Manager.

• Basic knowledge of GA4, GTM, Meta Pixel, and conversion tracking.

• Familiar with AI tools such as ChatGPT, Claude, or Gemini.

• Good communication skills in English and Bahasa Malaysia.

• Able to work from Jalan Ipoh, Kuala Lumpur.

ADDED ADVANTAGE (optional)

• Healthcare or service-based lead generation experience.

• Experience tracking WhatsApp leads and call conversions.

• WordPress, CMS, or Looker Studio exposure.

• Basic SEO knowledge.

• Google Ads or Meta certification.