Performance Marketing Manager

About Opptra

Opptra unlocks Asian expansion for consumer brands through ecommerce and digital capabilities. We build category-aligned franchising businesses powered by a shared global supply chain and centrally developed technology, balancing online and offline channels across India, GCC, and Southeast Asia.

The Role

Own profitable online growth for Opptra's portfolio — Home, Kitchen, Furniture, Electronics, PCA, Packed Foods, Sports, Baby, Toys, Pets, and Beauty — by planning, executing, and scaling marketplace demand engines across India, GCC, and SEA.

What You'll Do

Marketplace Execution

• Take full ownership of paid campaigns on Amazon India and Flipkart — from campaign structure and bid logic to placement strategy and spend pacing
• Make real spending decisions; this is a hands-on role with significant monthly ad spend under your direct control
• Be accountable for topline growth on a large, multi-category marketplace portfolio
• Work closely with Catalog and Category to ensure listing quality — content, ratings, pricing, and promotions — is pulling its weight in campaign performance
• Get ahead of major sale events by locking in stock availability, content sign-offs, and launch timelines well before go-live

Growth & Optimisation

• Hit the ground running with a clear plan — defined priorities, measurable targets, and an honest view of what needs fixing first
• Treat every campaign as a learning opportunity — design structured experiments, read the results properly, and build on what works
• Get more out of the tools and agencies you work with than most people do — use automation and external partners to punch above your headcount

Reporting & Stakeholder Management

• Keep leadership genuinely informed — not just with data, but with a clear read on what's working, what isn't, and what you're doing about it
• Be the connective tissue between marketing and the rest of the business — Category, Supply Chain, Finance — so nothing falls through the cracks
• Run structured weekly and monthly reviews that drive decisions, not just discussion

What We're Looking For

Must Have

• Directly managed performance marketing at meaningful scale on Indian marketplaces — this is not a first rodeo
• Hands-on ownership of substantial monthly ad spend on Amazon India and Flipkart — not delegated to an agency
• Deep expertise in Sponsored Products, Sponsored Brands, DSP, and Flipkart Ads — not just familiarity
• Proficiency with ad management tools — Adbrew, Pacvue, Hector/Sku, or equivalent
• Strong command of TACoS, ROAS, ACoS, unit economics, and P&L linkage
• Structured thinker — solves for ACoS spikes, content gaps, and inventory issues in systems, not reactions
• Demonstrated use of AI tools (ChatGPT, Claude, Perplexity, or ad-tech tools) in daily workflow, with measurable impact
• Experience managing external agencies and holding them accountable to output KPIs

Good to Have

• Hands-on experience with Quick Commerce — Blinkit, Zepto, or Swiggy Instamart shelf and boost mechanics
• Has operated at high GMV scale and allocated capital across a multi-brand, multi-SKU portfolio
• Exposure to GCC marketplace channels (noon, Amazon.ae) or SEA platforms (Lazada, Shopee)
• Experience building attribution or performance dashboards — not just consuming them
• A point of view on how AI will reshape marketplace advertising in the next 2–3 years

Why Opptra

You'll own real revenue — not a slice of a campaign managed by committee. Opptra's model gives you category-level accountability across a growing multi-brand portfolio, with the tooling, data, and cross-functional support to back it up. If you're a marketplace operator who thinks in systems and wants to help build Asia's most ambitious brand distribution engine — this is the seat.