Develop and implement comprehensive performance marketing strategies to drive B2B customer acquisition, retention, increase conversion, and revenue growth
Manage all online and offline advertising campaigns including planning, execution, optimization, and reporting
Utilize data analytics and performance metrics to identify opportunities for optimization and drive continuous improvement
Collaborate with cross-functional teams including creative, business development, and analytics to develop and execute integrated marketing campaigns include ads, sales tools, SEM, and SEO
Manage and optimize Search (CPC) and Display (CPM) campaigns
Conduct A/B testing and multivariate testing to optimize campaign performance, Cost per Acquisition (CPA) and maximize ROI
Stay up-to-date with the latest trends, technologies, and best practices in performance marketing
Provide regular reports and insights to stakeholders on campaign performance, KPIs, and key metrics
Allocate budgets and analyse and recommend modifications to ad spends
Manage creative and digital agencies and create campaign activation
Leverage on Salesforce to track and analyze the performance marketing campaigns, monitor key metrics like lead generation, conversion rates, and customer acquisition costs
Requirements
Bachelor's degree in marketing, communications, or related field
Proven experience in performance marketing with a focus on digital advertising
Strong understanding of martech, digital advertising platforms such as Google Ads, Facebook Ads Manager, etc
Must be proficient in analytics tools such as Google Analytics, Adobe Analytics, etc
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
Relevant certifications (e.g., Google Ads certification) are a plus
Proficient in customer sales management (CRM) systems such as Salesforce, SAP, HubSpot is an added advantage
To be efficient at work with high level of attention to detail, able to organize and time manage, meet deadlines, and ad hoc request
Experience in managing budgets and resources
A self-starter and independent innovator, able to maximize use of resources on hand and think out of the box. Demonstrated ability to think strategically and creatively to resolve challenges
