About Valiram
Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today, Valiram is Southeast Asia's leading luxury goods and 360 retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, Thailand, Hong Kong, Macau, Vietnam and the Philippines.
Operating more than 500 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewelry, perfume and cosmetics to confectionery and dining concepts.
Learn more about us at www.valiram.com
Valiram Brands:
- Beauty (Victoria's Secret, Bath & Body Works, Rituals, Molton Brown)
- Fashion (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc)
- Accessories (Swarovski, Mont Blanc)
- Travel Retail (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste, Beaute Love, Ion Gizmos, Candy Party, Wear + When, Tumi)
- F&B (Bacha Coffee, Quivo, Godiva, TWG Tea, Laderach, Candy Party)
- Watches (Swiss Watch Gallery, Tudor, Rolex, Cartier, Tissot, Zenith, Bell & Ross, Breitling, Blancpain, Omega)
POSITION SUMMARY
We are looking for a highly motivated and data-driven Performance Marketing Manager to join the Victoria's Secret team. You will be instrumental in developing and executing scalable performance marketing strategies across diverse digital channels. The ideal candidate has a proven track record of optimizing campaigns to consistently drive conversions and maximize ROI to achieve our core business objectives.
KEY AREAS OF RESPONSIBILITIES
- Develop and implement comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
- Manage all aspects of digital advertising campaigns including planning, execution, optimization, and reporting.
- Utilize data analytics and performance metrics to identify opportunities for optimization and drive continuous improvement.
- Collaborate with cross-functional teams including creative, product, and analytics to develop and execute integrated marketing campaigns include digital ads, livestreams, SEM and SEO.
- Conduct A/B testing and multivariate testing to optimize campaign performance and maximize ROI.
- Monitor and analyze campaign performance data to identify trends, insights, and areas for improvement.
- Stay up-to-date with the latest trends, technologies, and best practices in performance marketing.
- Provide regular reports and insights to stakeholders on campaign performance, KPIs, and key metrics.
KEY REQUIREMENTS
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in performance marketing with a focus on digital advertising, preferably in retail industry. Strong understanding of digital advertising platforms such as Google Ads, Facebook Ads Manager, Tiktok Ads etc.
- Proficiency in analytics tools such as Google Analytics, Adobe Analytics, etc.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Creative thinker with a passion for driving results and exceeding targets.
- Relevant certifications (e.g., Google Ads certification) are a plus.
- Fluent English and both in written and spoken. Knowledge of other language is added advantage.
*Only shortlisted candidates will be contacted.
