About the Opportunity
Brighttail is the global leader in B2B marketplace marketing and we're redefining what modern B2B performance marketing looks like. We work at the intersection of SaaS, marketplaces, and demand generation, helping innovative software companies scale through data-driven growth.
As a Performance Marketing Specialist, you'll join one of the region's most advanced B2B digital teams working hands-on with high-growth SaaS clients, experimenting with emerging channels, building new playbooks, and shaping the future of performance marketing in the Atlassian ecosystem and beyond.
If you're hungry to learn, love solving complex growth challenges, and want a role that will push you further than any traditional in-house or agency environment, this is it.
What You'll Own
You'll manage full-funnel, multi-channel campaigns across a diverse portfolio of B2B SaaS and Marketplace clients balancing strategic insight, hands-on execution, experimentation, and reporting excellence.
Campaign Strategy & Execution
- Develop and execute integrated paid media strategies across a range of paid advertising platforms, including but not limited to Google Ads Search, Display, Demand Gen, Performance Max) and LinkedIn Ads.
- Own full campaign lifecycle: planning, setup, optimization, A/B testing, scaling, reporting.
- Translate client GTM strategies and ICPs into precise targeting, messaging, and funnel architecture.
Experimentation & Growth Innovation
- Test new channels (e.g., YouTube, Reddit, X, review sites, marketplaces), formats, and creative approaches.
- Develop hypotheses, run structured experiments, and operationalize winning plays.
Analytics, Tracking & Insights
- Configure and maintain GA4, Google Tag Manager, and cross-platform tracking to ensure accurate attribution.
- Conduct account audits to uncover strategic and technical optimization opportunities.
- Build Looker Studio dashboards and actionable insights that influence client strategy.
Performance Optimization
- Continuously analyze campaign data to maximize ROI and improve lead quality.
- Own budget pacing, bid strategies, funnel optimization, and conversion rate improvements.
- Partner with the creative team to develop and refine high-performing ad creative and landing pages.
Client Partnership & Communication
- Present results, insights, and recommendations to clients with clarity and confidence.
- Serve as a trusted advisor on all things digital performance bringing new ideas, benchmarks, and best practices.
- Work closely with strategists and PMs to align campaigns with each client's big-picture GTM goals.
What You Bring
Required
- 1-3 years of experience in paid media, digital marketing, or growth marketing.
- Strong analytical mindset with the ability to interpret complex data and turn it into action.
- Experience managing campaigns in Google Ads and LinkedIn Ads.
- Hands-on experience with GA4, Tag Manager, and Looker Studio.
- Excellent English communication: Written, verbal, and presentation.
- High ownership, strong attention to detail, and the ability to thrive in a fast-moving environment.
Nice to Have
- Experience with SEMrush, Microsoft Clarity, or other analytics/SEO tools.
- Exposure to B2B, SaaS, or marketplace ecosystems.
- Basic web/HTML skills (e.g., landing page tweaks, troubleshooting).
- A passion for experimentation and the scientific method of marketing.
Why Brighttail
We're not a traditional agency. We're a marketing-as-a-service MaaS) growth partner trusted by leading Atlassian Marketplace apps, global SaaS companies, and fast-growing tech innovators.
Working here means:
- You'll grow faster. You'll manage campaigns across multiple products, verticals, and buying motions accelerating your learning curve by years.
- You'll work on frontier problems. Marketplace-led growth. Full-funnel orchestration. Multitouch attribution. If it's emerging, you'll see it here first.
- You'll shape real client outcomes. Your work won't sit on a shelf. You'll see the direct impact on pipeline, revenue, and product growth.
- You'll join a team of smart, curious, fun humans who care deeply about doing work that matters.
We're a place where people come to level up their careers, contribute to something bigger, and do the most meaningful work of their professional lives.
If this sounds like the challenge you've been looking for We'd love to meet you.
