Performance Marketing Specialist

About Clozette Group

Clozette Group is a digital marketing company anchored on content that performs. We are a team of 180+ digital strategists and content specialists supported by a network of more than 15,000 creators across Asia. With in-house production capabilities backed by an array of digital assets, we help brands create and optimise content mapped to every stage of the customer journey. Founded in 2010, Clozette is venture-backed and headquartered in Singapore with offices in Malaysia, Philippines, Indonesia and Japan.

We are seeking a results-driven Performance Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple paid media channels. The ideal candidate combines strong analytical capabilities with hands-on campaign management expertise to drive measurable business outcomes and deliver strategic insights to clients.

Key Responsibilities:

1. Campaign Management & Optimisation

● Plan, implement, manage, and optimize paid digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, LinkedIn, and other advertising platforms as required.

● Manage end-to-end campaign execution across search, display, video, mobile, social media, native advertising, programmatic, and affiliate marketing channels.

● Monitor daily campaign performance and proactively optimize campaigns to achieve KPIs such as CPA, ROAS, CPC, CTR, CPI, CPO, and conversion targets.

● Manage campaign workflows, timelines, pacing, budgets, and deliverables across multiple projects and accounts.

● Troubleshoot campaign-related technical issues and implement timely solutions to minimize performance disruptions.

2. Strategy & Performance Analysis

● Develop and execute paid media strategies aligned with clientss business objectives and acquisition goals.

● Analyse campaign data to identify trends, opportunities, and areas for improvement, making strategic recommendations to maximize performance and ROI.

● Regularly evaluate campaign performance against forecasts and adjust strategies and budget allocations to achieve objectives.

● Drive innovation and continuous improvement across digital marketing channels to enhance growth, profitability, and campaign effectiveness.

● Stay up-to-date with industry trends, emerging platforms, and best practices to maintain a competitive advantage.

3. Reporting & Insights

● Track and measure marketing performance across channels using relevant analytics tools and reporting frameworks.

● Prepare weekly, monthly, ad-hoc, and post-campaign reports that translate complex performance data into actionable insights and recommendations.

● Present campaign analyses, media performance updates, and quarterly business reviews to clients and internal stakeholders.

4. Client & Stakeholder Management

● Collaborate closely with internal campaign, account management, and creative teams to ensure seamless campaign delivery and client satisfaction.

● Serve as a trusted advisor to clients by providing strategic recommendations on media planning, budget allocation, and campaign performance improvements.

● Manage client communications related to campaign performance, pacing, and optimization initiatives while ensuring alignment with business objectives.

● Share industry knowledge, best practices, and campaign learnings with team members to foster continuous improvement.

Requirements

● Minimum 3 years of relevant experience in digital or performance marketing.

● Proven experience managing multi-channel paid media campaigns across Google, Meta, TikTok, LinkedIn, and other digital advertising platforms.

● Strong analytical and problem-solving skills with the ability to interpret performance data and derive actionable insights.

● Google Ads Certification is required.

● Google Analytics Certification is required.

● Excellent written and verbal communication skills in English.

● Strong project management skills with the ability to manage multiple campaigns simultaneously.

● Ability to work independently while collaborating effectively with cross-functional teams.

Nice to Have

● Meta Ads Certification.

● Experience with SEO, affiliate marketing, and programmatic advertising.

● Proven success stories or case studies demonstrating measurable campaign results.

● Analytical or data-driven marketing background.

● Positive, proactive, and outgoing personality with strong stakeholder management skills.