Performance Marketing Specialist

Location: Remote (APAC-focused)

Salary Range: RM4,500 – RM8,000/month

Experience Level: 2–4 years

We're looking for a data-driven Performance Marketing Executive to own and scale our paid acquisition efforts across APAC markets, particularly Singapore, Malaysia, and the Philippines. This role is ideal for someone who thrives in a startup environment, enjoys experimentation, and can turn insights into measurable growth.

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads for APAC markets (SG, MY, PH)
• Own and manage conversion tracking infrastructure, ensuring data accuracy across GA4, Google Tag Manager, and CRM systems
• Run landing page A/B tests and CRO experiments to improve trial signup and lead conversion rates
• Manage and optimize monthly ad budgets (starting from SGD 1,500–3,000, with scaling opportunities)
• Track and report weekly on key KPIs including CAC, CPL, ROAS, and conversion rates by channel and market
• Collaborate closely with the content team to brief, test, and iterate on ad creatives
• Support broader growth initiatives such as SEO/AEO tracking and email campaign performance analysis
• Execute and manage influencer (KOL) and affiliate marketing campaigns

• 1–2 years of hands-on experience managing paid digital campaigns (Google Ads and Meta Ads required)
• Mandarin proficiency (written and spoken) is required
• Proven experience targeting APAC audiences, especially Singapore and Malaysia (US market experience is a plus)
• Strong working knowledge of GA4, Google Tag Manager, and at least one A/B testing tool
• Experience working with limited budgets and a test-and-learn mindset in a startup or lean team
• Mandatory experience in B2B marketing
• Strong analytical skills with the ability to translate data into actionable insights independently
• Experience in KOL/influencer marketing

• Experience marketing AI or martech products
• Hands-on experience with TikTok Ads
• Prior experience in an early-stage startup environment with evolving responsibilities

• Be part of a fast-growing startup where your impact is visible and measurable
• Opportunity to own performance marketing end-to-end across multiple markets
• High level of autonomy with room to experiment and scale campaigns
• Collaborative and fast-paced environment with growth opportunities