Job Title: Performance Marketing Executive (B2B, APAC)Location: Remote (APAC-focused)
Salary Range: RM4,500 – RM8,000/month
Experience Level: 2–4 years
About the RoleWe're looking for a data-driven Performance Marketing Executive to own and scale our paid acquisition efforts across APAC markets, particularly Singapore, Malaysia, and the Philippines. This role is ideal for someone who thrives in a startup environment, enjoys experimentation, and can turn insights into measurable growth.
Key Responsibilities- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads for APAC markets (SG, MY, PH)
- Own and manage conversion tracking infrastructure, ensuring data accuracy across GA4, Google Tag Manager, and CRM systems
- Run landing page A/B tests and CRO experiments to improve trial signup and lead conversion rates
- Manage and optimize monthly ad budgets (starting from SGD 1,500–3,000, with scaling opportunities)
- Track and report weekly on key KPIs including CAC, CPL, ROAS, and conversion rates by channel and market
- Collaborate closely with the content team to brief, test, and iterate on ad creatives
- Support broader growth initiatives such as SEO/AEO tracking and email campaign performance analysis
- Execute and manage influencer (KOL) and affiliate marketing campaigns
Requirements- 1–2 years of hands-on experience managing paid digital campaigns (Google Ads and Meta Ads required)
- Mandarin proficiency (written and spoken) is required
- Proven experience targeting APAC audiences, especially Singapore and Malaysia (US market experience is a plus)
- Strong working knowledge of GA4, Google Tag Manager, and at least one A/B testing tool
- Experience working with limited budgets and a test-and-learn mindset in a startup or lean team
- Mandatory experience in B2B marketing
- Strong analytical skills with the ability to translate data into actionable insights independently
- Experience in KOL/influencer marketing
Nice to Have (Standout Candidates)- Experience marketing AI or martech products
- Hands-on experience with TikTok Ads
- Prior experience in an early-stage startup environment with evolving responsibilities
Why Join Us- Be part of a fast-growing startup where your impact is visible and measurable
- Opportunity to own performance marketing end-to-end across multiple markets
- High level of autonomy with room to experiment and scale campaigns
- Collaborative and fast-paced environment with growth opportunities
