Performance Marketing Specialist (TikTok Shop & Shopee Hands-on)

We are looking for a hands-on Performance Marketing Specialist to drive revenue growth on TikTok Shop.

This is a high-ownership, execution-focused role.

You will be expected to go into Ads Manager daily, make decisions, and execute changes directly.

This role is best suited for someone who enjoys:

• Being hands-on in campaigns (not just managing or reporting)
• Moving fast and taking action independently
• Improving results through execution, not discussion

This role is for doers who execute and improve results.

If you are someone who takes ownership, moves fast, and delivers measurable outcomes — we want to speak with you.

Salary : RM4,000 – RM6,500 (based on experience)

• Manage and optimise TikTok Ads campaigns hands-on
• Adjust budgets, creatives, and targeting based on performance
• Scale what is working, cut what is not

• Analyse data from Ads Manager and internal dashboards
• Identify what is working, what is not, and where to scale
• Turn insights into clear, immediate actions

Work closely with internal teams to improve:

• Content (hook, retention)
• Traffic quality (targeting, intent)
• Conversion (offer, product focus)

You will be measured on:

• ROI / ROAS improvement
• GMV contribution from paid traffic
• Speed of identifying and fixing performance issues

• Proven experience running TikTok Ads hands-on
• Strong understanding of:
• Scaling and optimisation
• Traffic quality and conversion
• Content → Ads → Sales relationship
• Able to make decisions independently using data
• Fast execution, high ownership, result-driven

• Enjoys being inside Ads Manager and making changes directly
• Takes initiative without waiting for detailed instructions
• Focuses on improving results, not just reporting
• Is comfortable in a fast-paced, performance-driven environment

• Identify key performance gaps across TikTok Shop
• Improve traffic quality and conversion performance
• Show measurable improvement in:
• ROI / ROAS
• GMV from ads
• Execute consistently with minimal supervision

High performers in this role will have the opportunity to grow into a larger performance ownership role as the business scales.