Position Overview
Passionate about gaming Obsessed with performance data Highly experienced with Google Ads and GA4
We are looking for a performance-driven marketer who lives and breathes paid media optimization and data analytics.
If you are confident in scaling campaigns, optimizing ROAS, and translating GA4 insights into actionable growth strategies, we want to talk to you.
Key Responsibilities (Performance-Focused)
1. Lead Google Ads Strategy & Execution (Primary Responsibility)
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube).
- Own full-funnel strategy: acquisition, remarketing, and retention campaigns.
- Continuously improve ROAS, CPA, and conversion rates.
- Conduct keyword research, bidding strategy optimization, and audience segmentation.
- Scale high-performing campaigns while maintaining efficiency.
2. GA4 Analytics & Data-Driven Optimization
- Own GA4 tracking, reporting, and conversion analysis.
- Monitor user journey, funnel drop-offs, and behavioral insights.
- Set up event tracking and conversion goals aligned with business KPIs.
- Generate weekly/monthly performance reports with actionable insights.
- Translate data findings into campaign adjustments and growth strategies.
3. Testing & Growth Optimization
- Design and execute A/B testing for ads, landing pages, and audiences.
- Analyze attribution models and optimize media allocation.
- Identify growth opportunities through data modeling and trend analysis.
4. Supporting Channels (Secondary Role)
- Support Meta Ads (Facebook/Instagram) performance campaigns.
- Collaborate with content and design teams to improve ad creatives.
- Ensure ad copy aligns with SEO and search intent strategies.
5. SEO & Organic Synergy
- Understand technical SEO fundamentals and keyword strategies.
- Align paid search insights with organic growth opportunities.
- Support website content optimization to increase organic traffic.
Requirements
- Minimum 2+ years of hands-on Google Ads campaign management experience (must-have).
- Strong GA4 analytical skills with experience in conversion tracking, event setup, and performance reporting.
- Deep understanding of performance marketing KPIs (ROAS, CPA, CTR, CVR, LTV).
- Ability to independently manage budget allocation and scaling strategy.
- Passion for gaming and understanding of gamer behavior is highly preferred.
- Comfortable working in a fast-paced startup environment with high ownership and accountability.
What You'll Gain
- High ownership of performance budget and growth strategy.
- Flexible working hours.
- Exposure to cross-border e-commerce and gaming markets.
- Opportunity to influence product, platform, and growth strategy beyond advertising.
If you are confident in turning ad spend into scalable revenue through Google Ads and GA4 insights, send us your resume and proven case studies.
Let's scale.
